EventScotland Conference going strong

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EventScotland is just six weeks away from its third International Events Conference and the line–up of keynote speakers is tipped to be its strongest yet.

Hot–off the back of the 15th MOBO Awards which were held in Liverpool, founder and chief executive officer of the organisation, Kanya King, will share her experiences and discuss why Scotland provides the perfect stage for international events. The founder said: "Coming to Glasgow and Scotland in 2009 was a revelation for MOBO, especially when we were greeted with such enthusiasm, commitment and support from all partners and the wider business community. It was a real team effort which resulted in a perfect execution on a perfect stage. On the back of this fantastic event, we hope to continue a working partnership with Scotland in the years to come and it will be great to share our experiences with everyone at the International Events Conference in December. " The conference will be held on 14 December at Perth Concert Hall and provides an opportunity for Scotland's event industry to evaluate and assess its positive impact and how the benefits can be maximised across the businesses and communities. Chaired by Dougie Vipond, the day's programme will also assess where the country stands against its international competitors and discuss what can be done to stay one step ahead in an increasingly challenging market place. Paul Bush OBE, chief executive officer for EventScotland who will also address the conference, said: "The International Events Conference is a wonderful opportunity for EventScotland to bring together a wide cross–section of people from the events industry. It gives them the chance to establish new connections, learn from other's experiences and share in discussions on how we continue to grow and develop across all relevant platforms. " New to the line–up and taking the stage to discuss the importance and developments around digital media is Mark Coyle from the BBC. He is the Editor, BBC London 2012, online. Coyle said: " There will be no bigger event in the UK in our lifetimes than the London Olympics in 2012 and the BBC is committed to using digital media to tell the whole story of the year as it happens, across television, radio and online. I look forward to discussing the important role digital media plays in today's events industry with the conference delegates next month. " The conference is not only looking at the events industry from an internal perspective. Craig McLatchey, chief executive of Event Knowledge Services will give an 'outsider's' opinion of Scotland's event structure and organisation. McLatchey has over 21 years experience in Olympic Games, Olympic sports, and other major events. He is responsible for providing knowledge management, consulting services and support systems for major events world–wide. "I was involved in the creation of EventScotland and it is wonderful to see how the overall strategy for major events in Scotland has progressed alongside the broader events sector evolution. Scotland now has an international reputation for hosting major international events supported by the knowledge and enthusiasm of the local industry. This looks set to continue and the conference gives us a chance to look at the important elements to work hard on to remain a competitive destination for the world's great events, " explained McLatchey. For more information and to book your place, go to www. eventscotland. org/conference CLOSING DATE FOR REGISTRATION IS 5PM, FRIDAY 26 NOVEMBER.

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