Scotcal launched

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A multi–purpose and exciting nationwide events calendar known as Scotcal was launched by EventScotland at the end of January 2011.

Operating as a database that will be populated by all of Scotland's 32 local authorities, relevant public sector agencies and event and rights holders, the event diary system has been developed primarily to act as a clash diary system at a national, regional and local level, allowing for better planning of events across the year throughout the country. It will also provide a valuable and much needed on line tool for visitors to Scotland to be able to locate events of their interest and choose by date, genre or geography. By using the system, event planners and managers will be able to see when and where potential clashes might occur and therefore avoid them. It will categorise entries based on type of event and the region, and will also allow for potential event synergies to be identified; especially where events might provide co–marketing or media and ticketing opportunities. Paul Bush OBE, chief operating officer for EventScotland welcomed the launch saying: "We believe this is a major step forward for the events industry in Scotland. In the digital world we now live in, people expect relevant and updated information at their fingertips. Scotcal will offer this rich source of knowledge and it forms an important part of the legacy we aimed to achieve from Homecoming 2009. " The calendar is expected to hold a significant number of event details with organisations managing their own portfolio of events to provide the latest information and updates. Meanwhile, following the launch of the first ever unified Ryder Cup logo by Ryder Cup Europe and the PGA of America, Scotland continues its drive to deliver the best event ever when the 2014 Ryder Cup will be played at Gleneagles. Scotland is proud that Gleneagles will be the next Ryder Cup Europe venue for the world's most famous golf competition after the attention moves from Medinah in the United States in 2012. The excitement in Scotland gathered pace after the final ball was played at The Celtic Manor Resort in October 2010. With four years to go 'Team Scotland' launched their Ryder Cup 2014 website along with a specially created film around the 'Home of Golf' and an online game where people can get a taste of the famous PGA Centenary course at Gleneagles. Spear–headed by EventScotland, VisitScotland, Gleneagles and the Scottish government, the next few years will see the team work with a wide range of partners to engage the community and create far–reaching benefits from the event before, during and after the stars of golf compete in Perthshire. Bush said: "The new Ryder Cup logo not only consolidates the work of both Ryder Cup Europe and the PGA of America, but it gives everyone a renewed focus around what is set to be an amazing event for Scotland and everyone involved. All partners have been working hard since we earned the right to stage this event back in 2001 to ensure that we have an active golfing programme leading up to 2014 and beyond. Scotland is renowned for its golfing pedigree and we need to ensure that when we welcome the world, this reputation is delivered upon. " Golf tourism is already a major income generator for the country and VisitScotland is focusing its efforts to ensure this goes from strength to strength as golf enthusiasts will be eager to make a trip for The Ryder Cup in 2014 or to experience the wonders of golf in Scotland in the lead up to the event. VisitScotland's chief executive Malcolm Roughead said: "The Ryder Cup offers Scotland a tremendous opportunity to enhance our reputation as the home of golf. This is the year of Active Scotland, giving us a great platform to showcase Scotland as the best destination in the world to enjoy golf. From Championship courses to stunning links courses on the islands, playing golf in Scotland is a magical experience that cannot be bettered anywhere in the world. Our marketing in the lead up to The Ryder Cup will inspire golfers from around the world to experience Scottish golf for themselves. " Gleneagles is also hard at work preparing the course and ongoing development of the facilities, to maintain its world–class reputation before it becomes the focal point of the global golfing world over three days in 2014. Alterations to some holes on the PGA Centenary course have been made in the last few months while more are in the pipeline with the original designer, 18–time major champion Jack Nicklaus back on board to oversee and approve the partial redevelopment of the 7262–yard course. Managing director of The Gleneagles Hotel, Patrick Elsmie, said: " We are delighted to be host venue to the 2014 Ryder Cup and I have no doubt that golf in Scotland will be given a huge boost when the matches are contested on the PGA Centenary course. At Gleneagles we continually strive to improve all aspects of our golf experience and very much look forward to showcasing Scotland's finest golf facilities to both players and spectators from around the world. " 2011 is another exciting and busy year on the golfing calendar in Scotland and EventScotland continue to support a portfolio of world class events on our shore for all to enjoy. The Scottish Hydro Challenge tees off at Aviemore (23–26 June) followed by the Barclays Scottish Open in its new links home of Castle Stuart (7–10 July). Scotland then hosts the RICOH Women's British Open on a links course at Carnoustie (28–31 July) while the Aberdeen Asset Management Ladies Scottish Open, the Cleveland Golf/Srixon Scottish Senior Open, The Walker Cup and the Johnnie Walker Championship offer yet more spectator opportunities for golf fans across the country.

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