Icon acquires SLS Group

Sport Business News

Icon, a leading sports, commercial and cultural branding organisation, has announced its acquisition of the SLS Group, a company known in the events industry for its delivery and implementation of city dressing, event branding and overlay projects, both in the UK and overseas.

John Francis, managing director at Icon, commented: Icon has worked with SLS on a number of high profile events, including last years Ryder Cup and we have been aware for some time of the quality of their work and people. We are delighted to have been able to agree this acquisition and are confident that SLS skills will enhance our own offering to bring real benefit to both new and existing clients who are looking for a genuinely turnkey solution. Becoming part of the Icon team is an exciting move for us, explained Giles Stanford, managing director at SLS. The combined knowledge, experience and creativity that exist in this new, enlarged team will be hard for anyone else in the industry to match. SLS will continue to operate from its existing premises in Hampshire where it has ample capacity for the storage of the equipment used to create events and transform existing venues. It is from this base that it also operates the highly successful flag pole and equipment rental side of its business. This acquisition is just the latest stage in a strategic development programme that has been instigated by Icons senior management team since its buyout in November 2008. It follows on from the purchase of MEI in November 2009 and the companys more recent repositioning as the trusted market leader for bringing organisations brands to life. SLS was established by Giles Stanford in 1995, since when it has evolved from a production company into a key player in the implementation of temporary event facilities, city centre dressing and activation schemes. Having worked on both Manchester and Melbourne Commonwealth Games Look programmes, SLS primary focus is to maximise the visitor experience of venues and their respective events. SLS also spent 18 months as the key contractor to the Liverpool Capital of Culture look programme – the largest project of its kind in the UK to date. .

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