Football League seeks digital partner

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FL interactive (FLi) is putting its network–wide advertising contract out to tender. The Football League's online arm is seeking a new partner from July 2011 onwards.

FLi manages the internet and mobile rights for 80 football clubs in The Football League, Premier League and Football Conference. Its general manager, Kieron Kilbride, said: " FLi is one of the largest football networks in Europe and its websites receive more than 120 million advertising impressions every month. This is a great opportunity for the right company to make a connection with our network's six million individual users. " Interested parties should contact James McEvoy, FLi's head of business development on 0844 826 9285 or jmcevoy@football–league. co. ukMeanwhile, FL Interactive is launching a new corporate website designed to give sponsors an instant online connection to millions of football fans. See the FL Interactive website at www. flinteractive. com. The website, www. flinteractive. com, offers potential sponsors the chance to access and find information on a variety of sponsorship and commercial activities that are available on the FL Interactive network. Sports clubs from beyond the world of football are also being encouraged to join the hugely successful online network orchestrated by FL Interactive and benefit from their experience and expertise. Ian Ritchie, chairman of FL Interactive said: " The new FL Interactive website is a fantastic opportunity for large brands, advertising agencies and sports clubs across the world to tap into the wealth of opportunities, services and experience contained within FL Interactive. " Currently, FL Interactive commercial opportunities include digital sponsorship, content syndication, third party data sales, micro–sites, advertising and integrated opportunities with The Football League.

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