Golf boosts Scotland

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The 2010 Open Championship benefited the Scottish economy to the tune of £100m, exceeding the pre–tournament forecasts.

Scottish Enterprise welcomed the announcement that 2010's150th anniversary Open Championship in St. Andrews delivered a £100m benefit to the Scottish economy, according to a study by The R&A and EventScotland. The figure exceeded an £80m forecast by researchers from the Sport Industry Research Centre (SIRC) at Sheffield Hallam University revealed by First Minister, Alex Salmond visiting the Championship in July 2010. The headline number includes a Scotland–wide economic impact of £47. 4m and a destination marketing benefit of £52. 6m calculated from global television coverage presenting Scotland as the The Home of Golf. Commenting on the announcement, Eddie Brogan, director of Tayside for Scottish Enterprise, said: " Golf offers huge possibilities for the Scottish economy and today's results clearly demonstrate the return on investment and economic opportunities that golf tourism can bring to Scotland. " The quality of our courses is one of our greatest tourism assets and the proactive partnership approach that was used to make the 2010 Open Championship such a resounding success serves as a great example of the type of approach we are committed to across our projects. ","43

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