Sportcal 20YS announces new speakers

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Sportcal is delighted to announce that John Barrow, senior principal of Populous and Michael Payne, the former marketing director of the International Olympic Committee, have joined our panel of experts for 20 Years of Sport at Clifford Chance in London on 11 May 2011.

John Barrow will join Terrence Burns, the president of Helios Partners, Inc, Mike Lee OBE, chairman of VERO, Jon Tibbs, CEO and founder of JTA on the panel for the 'Events, Bidding and Hosting' session. This session will be moderated by Peter Mann, founder and chairman of pmplegacy. Michael Payne will be on the panel for the Sport, Entertainment and Betting session. 20 Years of Sport, or 20YS for short, is a unique global gathering of the sports industry where senior executives from all sectors of the industry will come together to reflect on the last 20 years of sport and discuss and debate what the next 20 years might hold for the sports industry. Delegates will be offered the opportunity to provide their input as to how they see the sports industry developing in the next 20 years with interactive sessions moderated by Chadwick and Mann. The day promises to be one of the key events of 2011 and many senior executives have already booked their place to be part of 20YS and to share their views on the future of sport. The Live Lounge area of the event will feature an 'Interviews' area where senior executives will be asked for their opinions and comments on the latest trends in the sports industry and the interviews will then be posted on the event website. To book your place at 20YS visit the link below or e–mail sales@sportcal. com20 Years of Sporthttp://20ys. sportcal. comJohn BarrowAs a senior principal of Populous, John is responsible for the planning and design of major sports and leisure facilities. He managed the construction of the Faro and Benfica stadia in Portugal for Euro 2004, and headed the design team for the Speed Skating Arena for the Winter Olympics in Torino 2006, which won the IOC–IAKS Gold Medal 2007. Formula 1 motor racing interests led to the design and masterplanning of the new Dubai Autodrome, completed in 2004. He is currently working on the new Silverstone redevelopment. John headed the team for the O2 arena which was constructed inside the Millennium Dome in Greenwich, London and opened in 2007. This scheme broke new ground in sports and leisure buildings and is currently the most visited venue in the world. As Principal in Charge, John headed the Populous team masterplanning London's winning 2012 Olympic Games bid, and more recently, Glasgow's bid for 2014 Commonwealth Games. John is now leading the Grand Stade project for Olympique Lyonnais, a world–class innovative 60, 000 seat stadium complex for the French premier league football club. He is also in charge of the London 2012 Olympic Overlay project. One of his latest projects includes SoccerCity in South Africa. The stadium held the opening match South Africa Vs. Mexico, four more first–round matches, one second–round match, one quarter–final, and the final. John has also recently developed Populous' activity in Russia and is in charge of the team working on the Sochi 2014 masterplan, Sochi 2014 olympic stadium and the Kazan 2013 stadium. Michael Payne Michael Payne has been at the forefront of the sports marketing industry for over thirty years, leading the global marketing effort for the Olympic Movement for more than two decades, from 1983 to 2004, as the IOC's first ever Marketing and Broadcast Rights Director, generating more than $15bn in broadcast and marketing revenues. Nominated as one of the world's most influential marketers by Advertising Age, Michael oversaw the development and implementation of the marketing programmes for 15 Olympic Summer and Winter Games. On leaving the IOC, following the 2004 Athens Olympic Games, Michael founded his own strategic consultancy working with many of the world's leading sports groups and companies. He has acted as special advisor to F1's Chairman / CEO Bernie Ecclestone, most recently late last year pioneering the effort to bring F1 to Russia for the first time ever. Michael also acts as special advisor to WPP Chairman Sir Martin Sorrell, and serves on a number of boards, including Crystal CG, the world's largest digital computer graphics company, based in China, as Chairman of the company's international division. Michael continues to maintain a close association with the Olympic Movement, advising on the successful London 2012 and more recently Rio 2016 Olympic Bids. He has continued to advise and lead on major Olympic, non Olympic and F1 media rights and sponsorship negotiations for clients across Asia, the Americas and Europe. UK OfficeAllington House, 25 High Street, Wimbledon Village, London SW19 5DX, England Tel: +44 (0)20 8944 8786Fax: +44 (0)20 8944 8740sales@sportcal. comwww. sportcal. com

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