Crewroom sponsors LYG

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Crewroom has announced a three year kit sponsorship of the London Youth Games. The relationship will see the cutting edge British sports brand provide kit for the hundreds of officials and volunteers involved in making this huge annual event happen.

Now in its 34th year, the London Youth Games began as a one–off in honour of Queen Elizabeth IIs Silver Jubilee in 1977 but, due to its success and popularity, has continued ever since. There is no other event held on this scale in the UK – in fact it has grown into Europes largest annual youth sports event – and enjoyed the most successful year in its history in 2010, with over 50, 000 young Londoners participating, supported by around 300 young volunteers. Teams from all 33 London boroughs take part in the event across 30 sports on 25 competition days vying for the Jubilee Trophy, which is awarded to the overall winning borough every year. Past competitors at the London Youth Games include sporting stars such as Christine Ohuruogu, Bradley Wiggins and Rio Ferdinand. Crewroom, founded by former rower Kate Giles and business partner Jason Haigh, began life as a kit shop and athlete hang–out/juice bar on the river in Putney, offering bespoke products designed for athletes. As demand grew the decision was made to focus purely on the design and supply of performance kit and establish a leading brand through the introduction of an innovative and sustainable fabric. Today, the team are in bigger offices, but still in their heartland of Putney, and have created a technical product collection that remains a firm favourite with the rowers (and is in fact worn by the GB Rowing Team) but is also now frequently seen on runners, cyclists, triathletes and many other endurance sports athletes Talking about the sponsorship, founder Giles said: We are passionate about sport and our unique product range is designed especially for athletes using our very own sustainable fabric – Vapour–X– offering maximum performance through technical innovation. Based in London ourselves with a desire to see as many young Londoners as possible have the chance to enjoy the many benefits of getting involved in sport, its a natural fit for us to support the London Youth Games and we are excited about our three year partnership. Giles continued: To stage an event this size takes hundreds of people – not just the young athletes but the many officials and volunteers who work tirelessly to make it all happen, along with the support teams behind the many individuals who compete, and we are thrilled that we have the opportunity to kit them out in the very best performance apparel. Russell Findlay, chief executive, London Youth Games said: We are delighted to be teaming up with Crewroom as the official kit sponsors of the Balfour Beatty London Youth Games. Each year we strive to enhance the quality of experience for young people who both participate and volunteer in the London Youth Games. Through GamesForce, our young volunteer programme we are recruiting and training hundreds of young people who will go on to be the backbone of delivering competitive sport in London for generations to come. It is therefore crucial that we give them a rewarding early experience of competitive sport and by kitting out our young volunteers with Crewrooms high quality garments goes a long way towards fulfilling our objective of delivering a long–term legacy for London sport. The official Crewroom London Youth Games kit will be unveiled at a photo call in May 2011.

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