P&G's London 2012 giveaway

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Following the close of the Official Olympic ticket ballot, research released by P&G reveals that 70% of UK mums did not apply for any tickets to the Games, either believing there wasn't a chance of getting any tickets (25%) or simply due to lack of time (1 in six).

The research also showed that 47% of mums believed a large proportion of the tickets would not be going to the public, which has prompted P&G, the company behind brands including Olay, Fairy and Ariel, to demonstrate its commitment to supporting mums and families by giving away 90% of its ticket allocation. To highlight all the ways families can still get involved with this once–in–a–lifetime event and to get mums across the UK to enter into the Olympic and Paralympic spirit, P&G has teamed up with former Olympic Silver medallist and mother of three, Sharron Davies (MBE). Davies comments: As both a former Olympian and more importantly, a mother, Im thrilled Great Britain will be hosting such a monumental event and feel passionately that people should try and be a part of it. " Whilst this research suggests that some mums may feel they are unlikely to get tickets following the close of the official ballot, the reality is that there will be plenty of opportunities and Im so glad to hear that P&G is encouraging families to get involved in the Games. And its brilliant that they are giving such a massive proportion of their tickets to the public. The announcement from P&G comes as the research also revealed 15% of those questioned believe the Olympic Games is aimed at the business community, in comparison to just 13% who think the Olympic Games are for families. Davies continued: The Olympic and Paralympic Games really should be thought of as a family event, its a great chance to inspire and theres something for everyone. With the Paralympic ballot opening later in the year and sponsors such as P&G pledging the majority of their tickets to families Id encourage mums to look out for the many ways to get involved in seeing this once–in–a–lifetime event. By purchasing any P&G product through major retailers in the UK between now and 31 October 2011 mums will have the chance to win tickets. For more information on how P&G are giving their tickets to mums and families, visit www. uk. pg. com

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