London to dress its best

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London mayor Boris Johnson and LOCOG chair Sebastian Coe have called on the capital's boroughs to embrace the London 2012 'Look' by dressing up their high streets, squares, parks and public spaces in the official colours and branding that will greet athletes and visitors next summer.

In early 2011, all boroughs were allocated £50, 000 by the mayor to help them decorate and dress their key celebration areas so that the 2012 Olympic and Paralympic experience enhances every corner of London. Many have already submitted proposals for how they plan to spread the 'look and feel' of London 2012 throughout those areas during the Torch Relay and the Games. In early August 2011, the Greater London Authority, GOE and LOCOG sent London boroughs the official 'Look Book' from which they can now choose a range of London 2012 'Look' materials. This will help ensure their corner of the city is part of the celebrations and excitement of probably the greatest event London has ever staged. A website will be launched in the autumn when boroughs can purchase their chosen items. In addition to flags, banners and bunting, the 2012 Look Book is designed to help boroughs dress their unique public spaces by physically applying the look and feel to its buildings, pathways and streetscapes. This includes the use of artwork, light projections and planting ideas for flower beds. This is the first part of a major programme that will also see London's iconic landmarks and popular tourist venues spectacularly dressed to welcome the world to London in 2012. This is the first part of a major programme that will also see London's iconic landmarks and popular tourist venues spectacularly dressed to welcome the world to London in 2012. The mayor of London Boris Johnson said: " When the world arrives next summer I want every corner of London to demonstrate its pride at hosting the world's greatest sporting event. That means decorating not just our iconic landmarks and public spaces with the 2012 look, but ensuring every inch of the capital dazzles its visitors and the millions watching around the world. I hope the boroughs will embrace the chance to make their town centres and public spaces stand out during this once in a lifetime opportunity. " LOCOG chair Seb Coe said: " We have listened to what the boroughs and local authorities have said to us and so we are making the Look Book available as early as possible, giving them the time to plan and confirm budgets ahead of the Games next year. There are options available to suit different budgets – from planting and lighting ideas to the larger more spectacular ways of celebrating London 2012 in their communities. " We want all local authorities to have the chance to be part of this in whichever way they would like. In just under a year's time the eyes of the world will be on London and the UK creating a great opportunity for communities to engage and celebrate with London 2012. ","43

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