Icon dresses up

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Golf's European Tour recently engaged Icon to handle the event wayfinding, branding and course dressing for the Barclays Scottish Open, which was held in July 2011 at the Castle Stuart Golf Links, and was won by Luke Donald.

Situated between Inverness and Nairn on Scotland's Moray Firth coast this was a debut event on the European Tour for Castle Stuart. Andrew Hodson, sales and marketing director at Icon commented: Our appointment was only confirmed six weeks prior to the event so our extensive knowledge and experience in golf and the unpredictability of the British climate proved invaluable. We were able to adapt and enhance a large amount of material that had been previously used at Loch Lomond in addition to developing new solutions to meet the challenges presented by the very exposed nature of this new and exciting course. Hosting an event of this scale at a new course venue is always a challenge. However we were delighted with the overall look of the event that resulted from Icons professional and creative installations, commented Rory Colville, from the European Tour. Icon has over 50 years of experience in branding implementation. From its headquarters in the south east of England it employs nearly 70 full time staff, and offers a full range of services including creative design, production and full advice and project management across the companys range of services. This includes both permanent and temporary solutions at many major sporting events and venues, corporate and cultural programmes, retail and broadcast applications. In April 2011, Icon was acquired by Chime Communications PLC and became part of its Sports Marketing Division. The acquisition strengthens the companys capabilities outside of the UK, and gives Icon additional financial stability and the opportunity to progress its plans for investment into improved technology and resources, resulting in greater capacity and diversity. Icons event production division, Icon:MEI works around the world bringing clients face–to–face communication strategies to life with a unique combination of truly creative thinking and the very latest presentation technologies. Whether it's an international media event in London, a coordinated European product launch, or a press launch for 300 journalists in Shanghai, the company offers a coherent cost–effective solution. In February 2011, Icon acquired the SLS Group, a company recognised in the events industry for its delivery and implementation of city dressing, event branding and overlay projects, both in the UK and overseas. In recent years the companys work on international projects has led to the establishment of offices in Germany, Abu Dhabi, Dubai, Qatar, South Africa, Canada and India and plans are in place for additional new ventures further afield.

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