London 2012 to be 3D

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Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category, the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) have agreed to make the London 2012 Olympic Games the first ever live 3D Olympic Games. The partnership will produce the first HD 3D live broadcast in Olympic history, and will allow audiences around the globe to witness the world's greatest sporting event in immersive 3D.

The 3D broadcast will include major events such as the Opening and Closing Ceremonies, athletics, gymnastics, diving and swimming, and will be produced and delivered to participating rights–holding broadcasters around the world. OBS will be in charge of producing more than 200 hours of 3D coverage during the London 2012 Olympic Games by utilizing Panasonics state–of–the–art 3D production technologies including the AG–3DP1, a P2HD professional fully–integrated twin–lens Full HD 3D camera recorder. The Olympic Games has always been a pioneer in the development of TV broadcasting technologies, and has been on the cusp of innovation since the first live over–the–air broadcast was introduced in London 1948. Panasonic has been proud to support the Olympic Host Broadcaster since the first digital broadcast in Barcelona 1992, right through to the first HD broadcast in Beijing 2008. Now we are proud to announce the partnership with the IOC and OBS to create another successful era in Olympic broadcasting with the first live 3D Olympic Games at London 2012. There is no doubt that the Olympic Games will provide some of the best content for the 3D market in the future, and that 3D TV will drastically change the way we experience this great sporting event in our living rooms, said Takumi Kajisha, managing executive officer of Panasonic.

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