Icon gets close to London

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Branding implementation agency Icon has become a strategic partner with London & Partners, the official promotional agency for London.

This new role will give the company the opportunity to advise on the city's event strategy and implementation in the months leading up to the 2012 Olympic and Paralympic Games and beyond. John Francis, managing director, Icon, said: " The chance to become a strategic partner of London & Partners is an ideal fit with our plans to develop further our portfolio of event branding, production and overlay. We are delighted to be part of this growing organisation and hope to maximise on the exciting prospects and potential that it has to offer. " Strategic partnership status is an endorsement of excellence and recognition of a shared aspiration to make London recognised as the best big city on earth and its events the most exciting and unique in the world. Strategic partners, which also include Aggreko, G4S, Pitch and SMG Insight, will have the opportunity to work closely with London & Partners Major Events team to drive, advise and shape the events strategy for London in the lead up to 2012 and beyond.

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