Repeat business for ESC

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ESC Events has been appointed by UK–based newspaper The Sun to oversee all event creation, production and management of the 2011 Sun Military Awards.

The awards, affectionately known as The Millies, honours and awards military personnel who in the past year have made enormous sacrifices and served their country with the highest distinction. It focuses on the excellence of Her Majestys Armed Forces both on the frontline and in more routine operations. The Millies are an annual opportunity to recognise and honour the high calibre of service personnel in the UK. There are 10 awards in total and each one is open to all serving members of the UK Armed Forces, with the exception of the 'Support to the Armed Forces' award, which is specifically for civilians. ESC Events will create, produce and direct The Millies, which will be held at The Imperial War Museum on 19 December 2011. As well as hundreds of servicemen and women, the evening will be attended by members of the Royal Family and numerous well–known celebrities. It will be screened on ITV1 in the run up to Christmas. ESC Events has a huge logistical challenge with only 38 hours to produce, build and take down the event, because the Imperial War Museum can only be closed to the public for a single day. The agency will once again construct a 20m–by–30m transparent marquee around the museums 54–foot–long, 100–tonne guns and permanent artillery displays as a fantastic centrepiece to the events two drinks receptions: one will be attended by award nominees and their partners along with members of the Royal Family, the other by guests including senior Ministry of Defence personnel and well–known celebrities. Guests will then be invited to sit for a formal dinner, throughout which the awards will be presented. The dining area will be centred round a glittering stage in the museums atrium, and short films about the nominees will be screened telling their stories and explaining the reasons behind their nominations. Performances from star names will follow the award presentations. Last years guests included HRH The Prince of Wales, Prime Minister David Cameron and former England captain David Beckham. Entertainment was provided by X Factor winner Matt Cardle. John Wickens, managing director of ESC Events, said: We are honoured to once again be supporting The Millies – its an absolute privilege to organise an awards ceremony that pays tribute to the guts and gallantry shown by our armed forces. The IWM is the home of international military history in the UK, making it the perfect venue for such a celebration. The challenge for us will once again be to ensure we make the most of the space we have available and create an event that is bigger and better than last year – and all within a very short build and strike period.

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