Rugby Expo looks ahead

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A flexible pricing structure, which could see tickets on sale for as little as £7, and the British public's love of big events will help ensure that the IRB Rugby World Cup 2015 is a 3m seat sell–out, according Paul Vaughan, the man responsible for running the event.

Speaking on the first day of the sell–out Rugby Expo 2011 at Twickenham in November 2011, Vaughan, former commercial head of the RFU, told a standing–room–only session that marketing of the event would focus first on the 9m active rugby followers in England but that the British big event mentality and fans from the rest of the UK and overseas would ensure the success of the tournament. The British love a big event, just look at the way that the Olympics have sold out. Even sports like handball – which is not that popular here, sold out almost immediately, he said. Compared to the recent New Zealand World Cup our challenge is to make England 2015 not bigger – the size of the country will determine that – but to ensure that it generates a lot of cash for the world game and that it is a fantastic experience for fans, he said. We want to ensure a long term legacy for the game and you will see some activity in the next few months here. But, importantly, we will also be working with emerging nations such as Georgia and Spain to help them achieve the biggest possible impact from the event. Vaughan was speaking on Day One of Rugby Expo 2011, the leading conference, exhibition and networking event for rugby worldwide. Rugby Expo 2011, supported by the IRB, RFU, SRU, Premiership Rugby, the RFL, RaboDirect PRO12 and other leading rugby bodies, attracted hundreds of key decision makers to Twickenham for a packed programme of conference sessions and specialists workshops. There has been a fantastic response from the rugby community, said John Hockey, chairman of Rugby Ventures which operates the event. We have been delighted with the way that the leading clubs and Unions have embraced the opportunity presented by Rugby Expo and look forward to building on the platform the 2011 event has provided.

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