London faxes exodus

Sport Business News

Eighty–five per cent of corporate events clients will move their summer events out of London in 2012, according to research by venue operator Center Parcs.

Its survey of 110 event organisers, including Vodafone, HSBC and the NHS, showed 42% regularly host events in London; with a further 40% of these London events taking place during the summer months. The research also shows that 15% of those who plan meetings, conferences and events in the capital will postpone any activity to later in the year, with 58% citing an increase in costs as their reason for hosting events outside of London and 17% citing transport issues. Center Parcs research on the business events market mirrors research carried out by the European Tour Operators Association which predicts an average 90% downturn in bookings in London during summer 2012. Ian Linley, head of corporate sales for Center Parcs, said: Some months ago we noted an increase in demand for summer events. Subsequently we carried out the research which clearly underlines the huge opportunity for venues outside the capitals perimeter to benefit from the displacement of business events from London.

Additional information