Q&A: IHT Sports Business Summit

Sport Business News

MEI talks to the International Herald Tribune's Amber Smart, about the inaugural IHT Sports Business Summit, taking place in Istanbul at the end of April 2012.

Please describe what your event's aims and ambitions are:The Sports Business Summit aims to bring together IHT writers, major sports sponsors, investors, media pioneers, global sports figures, entrepreneurs, property and franchise owners, broadcasters, federations and government ministers for two days of revealing conversations about the business of sport. Whilst there are a huge number of sports business conferences, we believe there is a gap in the market for an event which explores the financing and business of sports, and the new opportunities available in Istanbul – a city committed to investing in its sports infrastructure and striving to be a part of the huge global growth in international sports business. The conference's content has been developed with guidance from the IHT's writers and global sports business leaders with the intention of addressing business–critical topics for rights owners, corporates & governments. How many years have you been holding your event? This is the launch year for the IHT's Sport Business Summit – and we believe that it provides a new kind of Sports Business conference that will answer some of the questions that other sports sponsorship and broadcasting events do not address. Why did you choose Istanbul as the location for the event? The European Capital of Sport in 2012, Istanbul is the bridge between the West and the East. The choice of Turkey as the conference location will help ensure global representation and better networking, as Istanbul offers great convenience for travellers from Europe, the US and across Asia, allowing speakers and delegates to discuss commercial opportunities in both new and emerging markets. How many people do you expect to attend the event and what can they expect from attending? We expect around 200 delegates – the leaders of international sports businesses, the global marketers for sponsoring brands, and city authorities bidding to host important international sporting events. The event will provide great networking and the opportunity to discuss, at the highest level, those issues affecting the ROI in sports. What are the main issues that will be covered in your conference sessions? The IHT Sports Business Summit offers a very different approach to debating the issues – with international sports business leaders participating in on–stage interviews with the IHT's renowned sports journalists, promising some really in–depth discussion. They will be discussing the globalisation of sports, how to develop new revenue streams, how to identify the growth opportunities, how to minimise the impact of corruption on the profile of sports and their sponsors etc. How can MEI readers find out more about your event? Please visit www. ihtsportsummit. com and/or contact Amber Smart on +44 207 061 3524, asmart@iht. com. Further information about the event:The IHT has developed its inaugural Sports Business Summit to bring together leading global players and investors, in conversation with IHT sports journalists, to identify and explore developing business models, emerging markets and potential risk factors. Confirmed speakers you'll see at IHT Sports Business Summit:Randy Bernard, CEO, IndyCar Stacey Allaster, Chairman & CEO, WTA Per Ericsson, President & CEO, Volvo Event Management Nick Fry, CEO, Mercedes GP Petronas Formula One Team Rob Hughes, Sports Writer, International Herald Tribune Anders–Sundt Jensen , Vice President, Mercedes–Benz Cars Ronald Noble, Secretary General, INTERPOL View the latest agenda and full speaker line up. Key topics to be debated and discussed during the conference: How to value high risk sports investment prospects Building revenue streams through new media technologies The business of bidding: What is the secret of success? Which are the hottest emerging markets and what is the true growth potential? The unspoken risks of corruption and its impact on business http://www. ihtsportsummit. com/sports–summit/latest–agenda. aspx

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