England Netball joined by Maxitone

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Maxitone, the UK's leading brand for active women, has become Official Nutrition Partner of England Netball. The British company, which is part of the GlaxoSmithKline (GSK) owned Maxinutrition group, will provide the team with tailored nutritional support to complement their training and match schedule.

Maxitone will be supporting the girls in the lead up to defending their title at the World Netball Series in November and beyond. England Netball's new partners will also be supporting the team as they take on Barbados in April and Jamaica in September in its home International Series in 2012. Sponsorship manager for Maxitone, Mark Morgan said: We are delighted to be partnering with the England Netball team in what is set to be both an exciting and important year ahead for the senior side. Over the coming months we will be supporting all levels of the sport, from the elite squad through to the grass roots level, trying to ensure that we do our best to provide the necessary support needed to help raise the profile of the sport. Kate Wells, brand manager of Maxitone, commented: Maxitone products are designed specifically for women by leading nutritionists. Protein plays a crucial role in helping women keep fit, healthy and toned. Its also vital for supporting training and recovery from exercise which makes the Maxitone range a perfect fit for England Netball. Discussing the new partnership with Maxitone, Joanna Adams, commercial director at England Netball, said: We are excited to be working with the UKs number one brand of female friendly protein. Its really important that at every level of the game netball players are getting adequate nutrition to support their level of activity so that they can get the most out of the game and maximise their potential – no matter what their aim. For more information on any of the Maxitone product range visit maxitone. com/netball

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