Visit London rejects Olympic tourism claims

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Visit London has knocked back a report by The European Tour Operators Association (ETOA) that claims the 2012 Olympic Games could have a negative effect on tourism in the city.

ETOA analysed tourism figures from the past six Olympics and outlined that if London followed the same pattern as 2008 host Beijing, it could see more than 2. 5m fewer visitors and a loss of £1. 5bn in revenue. The report stated that whilst some of the host cities saw a peak in demand during the Games, all registered significant disruption to their normal levels of tourism and none showed any obvious signs of growth. However, Visit London's chief executive, Sally Chatterjee, said: "It's impossible to compare Olympic cities directly. London is the world's most visited destination by foreign travellers and one of the most accessible cities in the world. We believe the London 2012 Olympic Games will bring an influx of new visitors to London. Olympic year will be one of the most exciting times in our history and no–one will want to miss out. We're expecting the London 2012 Olympic Games to deliver nearly £1. 5bn in economic benefit to the city from increased tourism revenues over 10 years. "About The Sport Briefing This story has been reproduced with the kind permission of The Sport Briefing. The Sport Briefing is published by PA Sport and can be found at: www. thesportbriefing. comThe Sport Briefing is updated as and when news happens, from across the global business of sport. The industry's biggest stories have an accompanying email alert, and The Sport Briefing sends subscribers a daily digest to give them an easy–to–read overview of the day's main events. Contact rory. squires@thesportbriefing. com for more information.

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