Event Profile: Live Experience & International Confex

MEI finds out about the forthcoming Live Experience & International Confex from event director James Samuel. The event will be held at London’s ExCeL Centre from 19-21 March 2013.
Please describe what your event's aims and ambitions are?
“Our main aim with Live Experience and its sister show, International Confex is to bring the entire events industry together for one unmissable learning and networking occasion. We’re excited to be in a position where we can host some of the leading minds from the industry to share their expertise and inspire attendees for their future events.”
How many years have you been holding your event?
“Live Experience is in its second year having been launched as International Outdoor Event Expo in 2012. It has undergone a rebrand in line with its content and feedback from our esteemed advisory board. ‘Live Experience’ is much more representative of what this event has to offer.”
Why did you choose London as the location for the event?
“It’s important that we hold these shows in a location which is accessible to the majority of the UK events industry, including agencies and corporate event planners - many of whom are based in London and the South East. We’re also really impressed with ExCeL as a venue, especially the fantastic way it handled its London 2012 events. As we know, last year was huge for our capital and it’s fitting that we will bring all the suppliers and production companies back to London again for this showcase.”
How many people do you expect to attend the event and what can they expect from attending?
“Last year we had approximately 7,500 visitors to International Confex and Live Experience and we’d expect a similar number this year, it’s important to stress though that trade shows work best when the visitors are targeted and high in quality. Our priority is to deliver the right audience for our exhibitors so that business will be done. Visitors can expect to be inspired and educated and should certainly come along with their networking hats on. There will be numerous networking opportunities across both shows, notably the Production Managers Happy Hour on the 20th between 1pm and 2pm and the Landowner Speed Networking on the afternoon of the 20th, providing a place for landowners who want to open their space up to events to meet the people who can help them to do so.”
What are the main issues that will be covered in your conference sessions?
“We have two seminar theatres which cover the entire live events spectrum. The Live Experience Theatre will focus on a broad range of live events topics; these will include guidance on bad weather action plans, insight into RFID and NFC, acoustics advice, event fundraising  and some mind blowing case studies from recent months – of course, we couldn’t hold an exhibition based on live events and not include something about the Olympics! The keynote will be delivered by Piers Shepperd, technical director from London 2012. The Brand Activation Arena, sponsored by Arena, is designed to provide inspiration and insight into the world of experiential. We’re excited to have some of the best experiential marketing agencies on the bill with Circle Agency, RPM, Sense, Ignite and Closer all lined up to speak about some of their most innovative campaigns from the past 12 months. The Live Lounge is a new feature which will showcase the technology set to shape events of the future. Headlining this programme will be Musion Systems, the genius holographic projection experts who were behind Tupac’s recent resurrection.”
Is there anything else you would like to tell us about your event?
“Yes, come along with an open mind! You don’t know what you haven’t seen and our exhibitors are planning some brilliant content including holographic projection and technology showcases. The free seminars will also be invaluable so plan your day in advance. This year, for the first time, Live Experience will benefit from ‘Connect’ which is a service allowing visitors to pre-book meetings with the exhibitors they’re interested in talking to. These meetings can be booked through the show website and the system is combined with the International Confex one allowing visitors who have registered for Live Experience to book meetings with exhibitors from both shows.”
How can MEI readers find out more about your event?
“The best way to find out about Live Experience is to register as a visitor so that you receive all email updates about the show content. Registration is completely free for events professionals and is available on the show website www.liveexperienceexpo.co.uk. A pass for Live Experience will also grant entry to International Confex. You can also follow the show on Twitter at @Live_Experience”

Additional information