Minister for Sport and Tourism joins SportAccord

Hugh Robertson, the UK’s Minister for Sport and Tourism, has joined the programme for the SportAccord Convention in Saint-Petersburg, Russia, from 26-31 May. He will bring a top-level perspective on the national impact of the Olympic Games to the conference sessions.

Meanwhile, a ground-breaking session on ‘Brave New World – Bionic Sport of the Future,’ will feature a provocative new voice with the addition of trans-humanist media artist and designer Natasha Vita-More PhD, a leading proponent of enhancing human biology.

Olympic medallist Charmaine Crooks, President of NGU Consultants, will again join BBC World news anchor David Eades in hosting the conference sessions.

The 11th SportAccord Convention at the Lenexpo Exhibition Complex, the first in Russia, has had to expand the exhibition space to accommodate unprecedented demand, with 82 exhibitors signed up, including a record number of International Federations taking stands.

Among the first-time exhibitors for this year’s Convention are Samsung Electronics, UBI France (the French Trade Commission), the Medellin Convention and Visitors Bureau, the 2015 European Games Organising Committee, and Wroclaw 2017 World Games. 

SPORTFIVE, the leading sports marketing agency owned by Lagardère, has recently followed PwC in completing a full-house list of Gold Partners for this year’s event, along with Contemporary Group, Macau Sport Development Board and Sport Event Denmark.

Held in a different city every year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, featuring a dynamic exhibition as well as the annual general meetings of governing bodies of world sport.

For more conference information and a full list of confirmed speakers, visit