UK Visitors to Brazil Up

In 2012 the total number of passengers who flew to Brazil from London Heathrow, the UK's biggest airport, was 21% higher than in 2011. The figures reflect not only Brazil's increasing popularity among British tourists but also the expansion of UK-Brazil business links.

Further good news for Brazil's tourism industry came in the form of a recent survey revealing that nine out of 10 foreign tourists who visit the country want to go back again. Carried out by the Ministry of Tourism and the national tourism board (Embratur), the survey was based on questionnaires completed by 39,000 tourists at Brazil's international airports and land border crossings.

Three out of every 10 respondents said Brazil had exceeded their expectations. The friendliness of the Brazilian people came top of the list when the tourists were asked what they enjoyed about their stay: 98% gave 'hospitality' a positive rating. 'Cuisine' received a 95% positive rating, and 'public safety' 83%.

Most visitors to Brazil are from other South American countries (48%) or Europe (30%). Argentina is the country from which the largest number of foreign tourists arrive, followed by the United States.

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