Qatar Comment: Mike Lee, Chairman, Vero

“In Qatar, Vero were privileged to play a part in the winning 2022 FIFA World Cup bid. We also have done extensive work with the Qatar Olympic Committee and are involved in two major international projects based in Doha.

“The sports industry in Qatar is growing very quickly and the scale of change in the country is enormous, driven by its broad economic and social aims, known as National Vision 2030. Huge investment is taking place in infrastructure, for example in transportation and accommodation, as well as the new sports venues.

"Qatar is on a different scale to Brazil in terms of size, but the country has big ambitions on many different fronts, including sport, culture, and education. There is also now an aim to develop itself as a prime tourism destination.

“In terms of UK companies looking for work relating to Qatar 2022, the country is certainly willing to work with external expertise and likes to work with the best. International companies, including US and German-based groups, have won some important contracts to date. UKTI has been active in leading trade missions and I am involved as a member of their Qatar working group.

“Doha was disappointed in not being selected as a Candidate City for the 2020 Olympic and Paralympic Games and a possible bid for 2024 is on the Qatar Olympic Committee’s radar. Obviously hosting the Games in Doha, like most cities, is not without challenges. To meet some of those the 2020 bid suggested hosting the Games in early October. This may be the best window and if you want to go to new regions then the sporting calendar has to be flexible as many sports have already shown. Sports organisations need to take a global view and the Middle East is a growing market with a solid commitment to sport. One day the Games will be hosted in the region.”

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