Sochi 2014 Protects Products

The Sochi 2014 Organising Committee’s bid to protect licensed products with marks of the Winter Games in Sochi will be supported by major retailers operating in Russia.

Companies such as the X5 Retail Group (retail chains Pyaterochka, Perekrestok and Karusel), OOO AUCHAN, retail chain Magnit, O'Key Group of Companies, OAO Sedmoy Kontinent, ZAO SPAR Retail, and retail chains for children's goods Grand Toys Group of Companies (OOO TS Hypermarket Begemot), OAO Detskiy Mir - Tsentr and OOO Korablik-R have signed a declaration in support of complying with the correct use of Olympic and Paralympic marks.

The retailers that joined the Declaration will ensure that counterfeit souvenirs and other goods with the Olympic rings and other symbols of the Games do not end up on their stores' shelves.

Support for the Declaration by the largest retail players will contribute to a more effective response to the proliferation of counterfeit products in retail chains and help the Sochi 2014 Organising Committee fulfil obligations to the International Olympic Committee (IOC) in protecting the Olympic and Paralympic marks.

Educational seminars will be provided for all companies that have joined the Declaration of the Sochi 2014 Organising Committee, during which representatives of Russian retail can learn more about the Olympic and Paralympic marks and how to protect them.

There is less than a year to go before the start of the Games in Sochi, and the issue of protecting licensed products with Olympic marks is becoming more urgent. Any retailer can still sign the document and the Sochi 2014 Organising Committee invites market players to join the Declaration and contribute to the preparation of the event.

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