On Wednesday 3rd October, Major Events International (MEI), in collaboration with Deloitte, held a briefing and networking seminar which sought to highlight both the opportunities and challenges for companies with an interest in growing a business in Brazil as a result of 2014 Football World Cup and 2016 Olympics in particular.

The event was opened by HM Ambassador to Brazil Alan Charlton who provided a fascinating insight into the sorts of issues companies need to consider in terms of how UK is perceived and the dynamics impacting on the trading environment. He was followed by speakers who outlined some of the challenges, how to overcome them and risk mitigation as well as the range of opportunities which UK companies should be exploiting based on the pedigree gained by London 2012. This was followed by a lively debate amongst the 50 or so delegates. The overriding consensus emerging from the debate was undoubtedly that doing business in Brazil is now too big an opportunity to ignore. However, the speakers were quick to emphasise the necessity of strategic pre-planning and research if companies were to gain maximum benefit and be efficient and safe commercially. Part of the strategy has to be a local presence in one guise or other before moving to a fully fledged stand-alone operation.

A format of presentations, discussion and an open forum was followed by networking drinks for those guests able to stay – with the Brazilian wine on offer a particular highlight! The feedback received so far has been hugely positive with the knowledge and entertaining delivery of the speakers particularly praised. We expect this success to be repeated in the number of events that MEI is delivering before Christmas in Glasgow and Belfast and then at four other dates in 2013. If you wish to know more about these events and get involved in either speaking or attending then please see below for contact details.

The Panel:

Left to right: Dennis Mills MEI, Roger Lockwood Deloitte, HM Ambassador to Brazil Alan Charlton, Victoria Nabas, Nabas Legal, William Barron Business in Brazi.l

Alan Charlton CMG CVO, British Ambassador to Brazil opened with a fascinating insight into the nature of Brazil’s social, economic and political development as it strives to cope with the demands of staging both the World Cup and the Olympics in the space of two years.

William Baron MBA, Managing Director, Business in Brazil followed the ambassador with a hugely engaging speech detailing his own experiences of living and doing business in Brazil and explaining why Brazil is such an attractive marketplace.

Vitoria Nabas, Senior Partner, Nabas Legal - a specialist international law firm based in London but with a strong presence in Brazil – gave an extremely detailed presentation outlining some of the key contractual and employment legal issues which new market entrants need to be aware of before rushing to get established in Brazil.

Roger Horwood, International Tax Partner, Deloitte London provided a short summary of his extensive knowledge and experience of tax affairs between Brazilian and UK companies to explain just some of the tax issues specific to doing business in Brazil.

Dennis Mills, MEI, summarised the range and depth of the opportunities in Brazil relevant to UK companies of all sectors and sizes and reflected on the lessons MEI was observing from companies entering this dynamic but complex market. Future Events:

We have a busy three months to round off the Jubilee and Olympic year. We have two further Brazil Briefings in November:

1st November – ‘Opportunities for Scottish Companies in the International Major Events Market - A Case Study on Brazil’. Radisson Hotel, Glasgow.

4th November – ‘Opportunities in Brazil leading up to Brazil 2014 and Rio 2016’: Central Belfast, NI.

Between these two briefings we open our Qatar series of events with a briefing on the 6th November which will take the form of an introduction to doing business in UAE as well as Qatar and an outline of the significant infrastructural developments in the lead up to 2022 Football World Cup.

In terms of attending international Expos and Conferences, MEI will be taking clients to both Expo Estadio in Sao Paulo and Soccerex in Rio, both taking place in November. MEI has a stand at both expos and shared stand space is available to companies wishing to reduce the cost of attendance and display at these highly prestigious expos.

Finally, our last Security and Resilience Briefing of 2012 will take place in Central London in early December. This will focus on the cyber threat to major events and it is recommended that you register your attendance at this limited place event or enquire about promotional opportunities as soon as possible.

For further information on MEI or get in touch with the other speakers, please contact Piers Lawson on +44 (0)20 7934 9008 or  This email address is being protected from spambots. You need JavaScript enabled to view it. .

Additional information