Dubai World Trade Centre (DWTC) signs ups with OPTIMO, the Events, Venues and Global Sponsorship business optimisation solution

OPTIMO celebrates as an alliance is formed with the renowned Dubai World Trade Centre. The deal was signed to ensure outstanding customer experience by using OPTIMO’s integrated end-to-end solution which provides crucial business and operational functions whilst streamlining processes.

The DWTC has dedicated the last 30 years to creating an excellent base in the Middle East from which the global business community can network, trade and grow. DWTC boasts the state-of-the-art Dubai International Convention and Exhibition Centre - the largest in the region - and is a host of international conferences, exhibitions and world-class events. In addition, DWTC has also developed Sports City, which provides first-rate sporting facilities for corporate, VIP, academy or public hire and can host premier sports events or concerts.

OPTIMO was chosen for the DWTC to support multiple arrays of sales channels including corporate sales, retail walk-ins and sales to academies via traditional methods or the web shop. All venues and the sporting activities which are played in them such as rugby, badminton and tennis will be managed by a sophisticated yet simple centralised diary. OPTIMO is very flexible but user-friendly, and will be providing essential functions such as court hire & exhibition booking, CRM management, a comprehensive web ticketing solution and hassle-free reporting.

This new partnership continues a year of success for the UK-based software brand which has also recently signed up Sepang International Circuit in Malaysia and COTA (Circuit of the America’s) in Texas – both F1 Motorsports Tracks, along with Royal Ascot in Great Britain. These prestigious events and venues are in good company; other OPTIMO clients include FIFA World Cup, The Trusts Stadium New Zealand, The London Olympics, MasterCard’s Global Sponsorship Portfolio along with Silverstone UK and two other F1 circuits.

Deen Ossman, Chief Solutions Officer, says “The DTWC is known worldwide for the first rate facilities and the calibre of events hosted there. OPTIMO is the perfect fit as it is designed to handle large, complex venues and events and was built on best practices to increase productivity, reduce costs and ensure maximum profitability.”

OPTIMO delivers a business optimisation software solution for Global Sponsorships, Events and Venues which includes Stadiums, Arenas, Racecourses, Convention and Exhibition Centres, Hospitality Services Providers, Event Organisers and Promoters. Catering for ticketing and booking, conferencing and banqueting, hospitality and facility management, venue and space hire plus day-to-day operations such as CRM, managing KPI’s and Finance; OPTIMO is truly unique in what it offers customers.

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