New York city icon gets ‘Trompe L’oeil’

Hand-Drawn Rendering Now Covers the Scaffolding on the Plaza Hotel Building 

NEW YORK, A 62,000-square-foot mural was installed covering the entire Fifth Avenue face of the building known as the Plaza Hotel in Manhattan.

The giant architectural rendering suggests what the building will eventually look like when the exterior restoration is complete. To maintain proper perspective and scale, the entire facade was hand-drawn and then digitally printed by owner and architect, Paul Britten of Britten, Inc – one of the leading large-format digital printers in America.

Britten brought to life every detail of the building by hand, based on blueprints and photographs provided by The Plaza’s Restoration architect, Howard L. Zimmerman Architects P.C. Britten’s art department then took the drawings and digitally replicated the details to generate a full-scale image of the building. The result is “trompe l’oeil” – an ancient Greek style of representation in which a painted object is intended to deceive the viewer into believing it is the object itself. In this case, the illusion was achieved with a product: Architectural Mesh™

Architectural Mesh™, an exclusive product developed by Britten, Inc is the perfect marriage of design and functionality. Its unique technology allows for a personalized appearance on the outside, while providing occupants a clear, unobstructed view back down to the street. More importantly, it offers protection for restoration workers on scaffolding behind it, as well as pedestrians on sidewalks and streets below. It is expected the project will remain in place through end of the year.

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About Britten, Inc.

Founded in 1985, Britten is the nation’s leading provider of grand scale banners and displays, with customers ranging from Disney, ESPN, Simon Properties, and NASCAR to thousands of small businesses. The company is based in Traverse City, Michigan, USA.

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