Report on MEI event on opportunities around the major sporting events 

Major Events International (MEI) conducted a second seminar in Glasgow and this time the theme was why major events are an attractive market and how to overcome some of the challenges. Company case studies were a central part of the event and there was a particular focus on Qatar.

The success of the seminar was only possible with the invaluable help of Pinsent Masons, the law firm that partnered with Major Events International for the organisation of this event, and the companies and government officials who made a major contribution.

A key focus for the seminar was the business opportunities that will be created with the organisation of the World Cup 2022 in Qatar. Qatari authorities aim to bring Qatar to the forefront of international development by implementing an ambitious modernisation plan towards a low carbon and knowledge based economy.

This plan is outlined in Qatari’s National Vision 2030 and was one of the main topics that was discussed on the conference and highlighted by Dennis Mills’ presentation. The focus of opportunities is quite wide due to the delivery of the vision and not only in the international sports events market. UK companies have much to offer as a lot of technological, commercial and logistical know-how was created as result of the London 2012 games.

Eileen Williams then followed and Eileen is the founder and Managing Director for ESTC. She provided an insightful view on her company’s activities within the major event sector and how she found success by take the opportunity to travel to South Africa.  There work now includes Greece, Turkey, South Africa  as well as her considerable personal experience in key roles for London 2012.

Following Eileen’s presentation, heard from James Earl who is a Partner and Head of Sport Sector for Pinsent Masons who provided an outline of his companies’ credentials and involvement in the major events markets and supporting companies at all stages of development.  James, who as consequence of being part of an international law firm has access to different business sectors in the Gulf Region, highlighted stadia, sports finance and Major Events as some of the areas of relevance when looking to Gulf Region economy.

James’ presentation was followed by a workshop and open discussion between speakers and attendees on how to do business in the region. There was considerable discussion about what it takes to get companies to succeed and the support they need. The consensus was that working with experts was vital as SME’s in particular find it hard to find the time and resources to really focus on their export strategy.

MEI is now organising a briefing around business opportunities for UK companies in Russia. This briefing will be organised in cooperation with Russian Trade Delegation on 19th of November.  The briefing will highlight some of the business opportunities around the international sports events market around Sochi 2014 and the FIFA World Cup 2018 . Please see registration details at Russia Event.

All attendees of our events are automatically given Basic Membership which is free and gives each company a position on our on-line directory and the right to receive a copy of our Digest.

Copies of all presentations can be downloaded here.

To discuss all opportunities above or for more information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Additional information