Corporate Diplomacy & Events in Brazil

With the 2014 FIFA World Cup and the 2016 Olympic Games around the corner, MEI’s Associates in Brazil are ready to offer professional expertise to foreign executives planning to have the best experiences and overcome Brazil’s logistical issues, lack of language and high prices, writes MEI’s Lucas Lacombe.

In the coming years, Brazil will inevitably be the centre of attention with two of the major global events, the 2014 FIFA World Cup and the 2016 Olympic Games. For the Local Committee Organisers (LOC), the pressure is on. Besides the hundreds of thousands of spectators visiting the games, the LOCs and international governing bodies will have to greet and look after media, sponsors, VIP guests and more importantly, heads of states and governments.

Now CEOs, executives and other VIPs from foreign companies can also have their VIP treatment provided by MEI’s two Recife Associates, Lucas Lacombe and Ricardo Demarchi. With them, MEI has developed a network of bilingual Liaison Officers in the main host cities for those who seek professional support. Both are experienced in Corporate Diplomacy: Lucas worked as a LO for the European Union and was member of the United Nations Protocol Unit for the 2012 Rio+20 Conference while Ricardo Demarchi has extensive know-how in accompanying business trade missions across Brazil and Europe.

On the ground the team has already organised international events, led multilingual ceremonies, provided business support and corporate diplomacy to international businesses, consulates and public bodies. Their strength relies on their professionalism and their ability to combine their international experience with the knowledge of the local culture. Both will be available to greet, liase and accompany foreign clients during business or leisure trips to Brazil. In London, Bill McPherson will be managing the network liasing with clients and staff directly.

The central concept of the MEI Liaison Officer is to provide a direct channel between visitors to Brazil - be they sports spectators or companies seeking to promote their products - and local entities such as clients, tourist and professional service providers, and government officials. This 'go to' team will supply local know-how and in-country support to the visitors in each of the FIFA World Cup Host Cities, as well as the Olympics in Rio de Janeiro, both during the events themselves and for future legacy business opportunities in Brazil.

For further information about Corporate Diplomacy service, please contact a member of MEI staff in London or Brazil.

Lucas LacombeThis email address is being protected from spambots. You need JavaScript enabled to view it. / +55 81 3037 4488

Additional information