Sports Marketing in Brazil

According to Mike Lee from Vero: “The marketing and communications industry is developing in Brazil and firms are busy forging alliances to make their presence felt. The industry certainly received a significant boost following the country being awarded the FIFA World Cup and the Olympic and Paralympic Games and there is definitely a growing professional environment.

“Overseas companies should bear in mind however that Brazil is a dynamic market and it won’t all end with Rio 2016. Brazil is a country with real ambition for the future and we are seeing a lot of significant new investment. You can see the impact of the global spotlight and the Brazilian authorities realise this is a crucial moment in their desire to attract international companies, raise profile and move forward as a country."

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