The Sports Technology Awards – Celebrating the Sector’s Cutting Edge

When the Sports Technology Awards launched in October 2013, it was with the aim of celebrating a flourishing sub-sector of the sports industry; the organizers expected the first year to be relatively small, largely domestic within the UK and that the winners would be from ‘the usual suspects’ of leading brands – how wrong they were on all fronts.

Last March over 400 senior managers from 130 brands and 15 different countries sat down for the inaugural awards in Central London. Whilst the major brands of the industry were well represented and picked up their fair share of silverware, one of the truly exciting aspects of the day was how many shortlisted and winning companies were virtual unknowns. Small yet burgeoning businesses were taking on industry giants and devising technology that will undoubtedly play a key part in sport in the very near future.

Rebecca Hopkins, Director of the Awards explained ‘The interesting thing about sports technology is that often today’s start-up is tomorrow’s big brand which revolutionizes the sports sector. Recent examples are companies like Opta, Hawkeye and Spidercam; just a short while ago these were inventors’ concepts yet today they impact on millions of viewers, officials and sports people. This year we saw some great ideas that could well join this list in the not too distant future.’

The 2015 awards launch on September 15th 2014 and will be open for entries until the end of the year.  There have been a few adjustments to the categories which now span wearable technology, apparel, work by Rights Holders, Federations, sponsors, clubs, broadcasters, venues and stadia, apps, coaching and training technology, and fan experience, as well as two categories promoting participation.

The organizers have amassed an impressive judging panel that reflects all aspects of the sector and many different sports including Olympic athletes, international referees and officials, coaches and clinicians as well as specialists from technology, business and national governing bodies.

MEI members can access a special discount to enter and attend the awards, please contact Richa at This email address is being protected from spambots. You need JavaScript enabled to view it. for more details.  For more information about the awards, visit www.sportstechnologyawards.com or contact Tom at This email address is being protected from spambots. You need JavaScript enabled to view it. . The 2015 awards are being supported by Sport England, The Daily Telegraph and Major Events International.

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