MEI Member’s Sochi film wins international award

MEI member Quite Frankly Productions talk to us about their award winning project producing a 3D film for OMEGA at the Sochi 2014 Winter Olympics.

Tell us a bit about the project

‘Our audience for the film was all visitors to OMEGA's showcase pavilion during the Sochi 2014 Winter Olympics. As Official Timekeeper of the Olympic Movement, OMEGA is a trusted partner of every Games and always has a brand pavilion inside each Olympic Park. Visitors to the pavilion consist of IOC officials and VIP / celebrity guests, Government officials of the host nation, winning athletes, OMEGA corporate guests, Olympic timekeepers and the OMEGA team, plus the general public and Olympic fans who are visiting the Olympic Park.’

What was the idea behind the film?

‘The purpose of the film was to demonstrate OMEGA's partnership with the Olympic Movement and to illustrate the thrill and the importance of timekeeping at every Olympics by creating a 'wow' factor through the production of a 3D film. The film played out on a loop throughout the 2014 Sochi Winter Olympics as the centrepiece within the OMEGA pavilion. All guests were given 3D glasses to wear as they visited the pavilion.’

How did you go about delivering the brief?

‘The film was shot in an empty skating stadium back in October 2013, in Sochi. We had to be extremely sure that the 3D effect - created in post-production - would translate. The film was not shot in stereoscopy because filming in 3D is so incredibly time consuming and just did not make sense given our timeline: we had three days to shoot and a total of three months to take care of the entire project from start to finish. To ensure that every single shot would be good for 3D, the DoP and the post-production 3D specialist had to work extremely closely together pre-shoot. The film was shot on a combination of cameras including the Phantom Flex for the graceful slow-motion footage of the skaters. When filming, only a minimum amount of branding was present given that we were some months away from the Games. This meant that post-production needed a lot of VFX to be included such as additional branding, scoreboards and sponsorship logos.’

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