The Qylatron™ Transforms Entry Experience at the FIFA World Cup™ In Brazil

IMG 8518smallQylur Intelligent Systems, a Silicon Valley-based technology company, deployed its Qylatron™ Entry Experience Solution for entry security screening at the 2014 FIFA World Cup™ games held at the Arena da Baixada stadium in Curitiba, Brazil in June and July, 2014. The Parana-state venue had been renovated into a modern soccer stadiums with a capacity of 43,900. In preparation for the World Cup mega-event, a strenuous effort was made across Brazil to revamp civil infrastructure, which included investments in security technologies and related equipment implemented around cities and stadiums.

 

The Qylatron entry experience solution

The Qylatron Entry Experience Solution, which integrates guest greeting, access control and multi-threat screening, is designed to transform the entire entry experience, from branding and marketing at the entry point, to customer service, operational efficiency and security screening. The solution comprises the Qylatron kiosk with 5 screening pods operating concurrently, operator interfaces and supporting software services. Leveraging technologies such as intelligent machine learning and fused multi-sensors, the solution tackles the ever-changing face of security threats.

 

Deployment at the World Cup

FIFA 5Agogo Marketing Promocional, the company selected to operate the World Cup games in Curitiba, contracted Qylur with the goal to improve the security-screening experience for fans attending the matches at Arena da Baixada. The Qylatron was deployed at the games to screen the bags of thousands of fans and detect threats as well as various prohibited items, allowing both automated and collaborative detection. With its self-service operation concept, the Qylatron went beyond the standard requirements for entry screening. It enabled staff to achieve multiple goals: handle a large flow of incoming fans, reliably detect threats, stop prohibited items per the stadium policy, all while maintaining the festive atmosphere and providing the entertaining welcome worthy of an entrance to a world class event.

 

Installation Aspects

The process of installing and providing the equipment for the stadiums, from arrival to the stadium through deployment, was speedy and straight-forward, with the local staff helpful and actively assisting. Some tasks were even easier to accomplish than anticipated: Physical installation, electrical connection, availability of security personnel for training, weather protection setup, as well as flexibility of stadium operations staff in responding to suggestions for layout and signage improvements.

 

Customer Testimonial

"The Qylatron automated detection system not only provided highly reliable bag screening, it also put fans 'back in charge' of their own belongings as the nature of the Qylatron allowed fans to place their items into the honeycomb shaped device - that conducts five concurrent bag scans - and expedite their entry into the stadium," said Hugo Ramos, Director for Agogo Marketing Promocional. "Rather than having stadium officials hand search personal bags, the Qylatron protects the personal dignity of fans and preserves the entertaining aspects of mass sporting events like the World Cup.”

Thanks to its unique convenience features, the Qylatron was selected for servicing fans requiring special assistance including seniors, families with small children, and people with disabilities. The colorful front panels of the Qylatron served as a striking showpiece that helped the stadium visibly stand out right from the entry point, and also raised the general sense of celebratory fun not typically felt around security checkpoints. Many fascinated fans stopped to take photos and selfies with the attractive Qylatron.

Feedback from the inviting company included forward looking statements. “We look forward to working with Qylur again as we set a new standard for fan experiences around the world,” said Mr. Ramos.

 

Qylur’s Perspective

“We heard from dozens of soccer fans at the World Cup about how much fun they had personally interacting with the Qylatron. This is especially gratifying as it validates the core principle of why I founded Qylur – to preserve human liberty while offering the most advanced security-screening technology in the industry,” said Lisa Dolev, CEO and founder of Qylur. “We have made a major impression at arguably the most high-profile sporting event in the world, and have shown the transformation we are bringing to venue security and guest experience. We look forward to more commercial deployments at large public venues.”

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