Soccerex Global Convention to lift lid on Stadia and Major Events at upcoming event


The Soccerex Global Convention returns to Manchester on 26th - 28th September to once again bring together the leading buyers and suppliers in football’s stadia industry for 3 days of unrivalled networking, insight and business, with part of the program this year focusing on stadia and major events business.

As ever, the conference programme will tackle the latest issues affecting the industry, with the further development of stadia in the modern game alongside the link to major upcoming events being discussed throughout the Convention. With features such as stadium Wi-Fi being implemented into arenas worldwide, digital touch screen kiosks being developed within grounds and the improvement of high definition giant screens, a fans average match day experience has developed hugely. Revolutionary stadia connect a range of impressive technology that is only further modernising how football is viewed. 

In the Academy, a session entitled “Remodelling or building a new stadium: how to manage fan expectations” will detail how innovative technology has shaped the development plans of both the Liverpool‘s remodeling of Anfield and the new stadium construction at Atletico Madrid. The session, with Ticketing3d founder Francis Casado, will highlight how they have helped implement money saving benefits in the developments, as well as how their technology can detect restricted views and aid member relocation for season ticket holders.

Alongside this session, The Academy will also host a session entitled “The Stadia of Tomorrow” which will consist of an exclusive interview with a one of the foremost experts in the Stadia design looking at the impact of technology on future major event stadia, and also a panel discussing looking at the future of club stadia. The panel will consist of Athletic Bilbao Stadium Director Borja Gonzalez alongside other stadia experts, giving their thoughts on the state of current stadia and where club stadia is going in the long term, in regards to new technology and the different innovative ways new stadia is being designed.

With EURO 2016, The Copa América Centenario and The Rio Olympic games all taking place this summer, the conference will also look at major events and the planning, investment and stakeholder negotiations involved. In the Academy, a session entitled “Driving Sponsorship Value through Football Events” will detail the sponsorship aspect within major events and how businesses can make the biggest commercial impact possible. This session will feature a number of the game’s leading brands lifting the lid on the key factors in masterminding major sponsorship activation throughout the beautiful game.

In The Studio, attendees will see the biggest names in football addressing the hottest topics in the game. During a session entitled “Enter the Dragon: China’s Growing influence on World Football”, the focus will be on the Chinese market and how football is growing within the country. China President Xi Jinping has stated his personal ambitions for the state of football in the country, and has taken steps to enable the progression to continue. The opening of soccer academies around the country and President Xi Jinping’s decision to make football a compulsory part of the national curriculum have been implemented to help the country succeed in the long run, and make sure the league continues its growth in the coming years. Within the session, the panel will discuss the infrastructure required for the country to put these plans into action, alongside how young talent needs to be developed correctly.

Currently, stadium infrastructure remains an issue across the country, as a number of Chinese Super League clubs are forced to play matches in under developed stadiums with low attendances, meaning China still has a lot of work to do in order to compete with the elite Leagues in world football. Major stadia developments alongside improving fan engagement are vital in order for President Xi Jinping’s vision to be built and for China to continuously qualify for the World Cup, host the event and one day win the tournament, as his ambitions dictate.

As with every Soccerex event, the main target is to create the greatest platform possible for delegates to network around the stadia orientated content. To support this, the event will include a number of different ways for delegates to build relationships at multiple facilities, including a form of business ‘speed dating’ called SoccerMatch, where companies and clubs can create multiple business relationships in a short space of time through a series of quick fire meetings, making the feature ideal for stadia opportunities due to the large amount of clubs that can be reached in such a short space of time.

Alongside SoccerMatch, there will be a number of other networking platforms as well as an online networking tool, The Event App, which is available to all attendees as a great way of starting conversations, arranging meetings and planning their overall event experience. The Convention also offers attendees networking opportunities over a snack with the Networking Café and Half Time Restaurant each offering a great spot to hold meetings.

There is also a very strong social aspect to the Soccerex experience, with the evenings bringing a more informal feel to the Convention, including an on-site happy hour, networking drinks in some of the city’s most iconic locations and the after-hours networking facility, the Luna Lounge. Attendees can make full use of the laid back nature of the social opportunities on offer to connect with stakeholders and develop long term business relationships.

Soccerex has built a global reputation as the leading provider of football business events, and this year’s Global Convention looks set to deliver more business content and more networking opportunities than ever before. The Convention forms part of a global events calendar that also includes The Soccerex Asian Forum in Qatar this December. Given the significance of the region, The Asian Forum will have a strong focus on major event delivery with subjects like architecture and construction, venue technology, security and ticketing all on the agenda. For more information regarding the both the Global Convention and Asian Forum, visit the Soccerex website!

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