The Future of Major Events


Host City 2018, the largest meeting of sports, business and cultural events features a new interactive agenda format to boost engagement, outcomes and learning for delegates.

HostCity2017Day1Web-1155The rapidly changing way audiences are engaging with events through the advancements in technology as well as the social and economic impacts on the host country makes the future of major events a hot topic for discussion at Host City 2018.

The interactive agenda features novel formats such as talk shows, discussions, debates, live voting, case studies, storytelling, star speakers, lightning talks, reflective learning and perspectives from outside the industry.

Ben Avison, Editorial and Conference Director said: “Host City always addresses the primary concerns of the major events hosting sector and this year’s theme, ‘The Future of Major Events’ is no exception.


“Across the world, demographics, economics and geopolitics are all changing in tandem with revolutions in technology that are transforming the landscape forever. Rights holders, hosts and organisers must all stay ahead of the game to ensure their major events are engaging and beneficial for future generations, and Host City conference and exhibition provides the ideal setting for this.”

Host City has become known for the number of high-level speakers that engage in the event on a level that is accessible to attendees. This year’s speakers include leading representatives from the International Olympic Committee (IOC), National Olympic Committees and Association of Summer Olympic International Federations (ASOIF); sports rightsholders including FIBA Media and Marketing Services, FIAS - International SAMBO Federation and Formula 1; Cultural rightsholder such as the Eurovision Song Contest and Cirque de Soleil and city and destination perspectives from the likes of EventScotland, Glasgow Life, City of Paris, Auckland Tourism, Sports Confederation of Denmark and Coventry City of Culture among others.  









Join the conversation at the fifth Host City conference and exhibition in Glasgow on 20-21 November

For further information on the panel sessions and other world class speakers for Host City 2018, please visit:

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