Crisis Response Journal Key Network Partnerships

 

The Crisis Response Journal team has recently been reflecting what we do, and how we do it, says Kirsty McKinlay-Stewart, Director of Sales and Marketing. And now is the time to tell as many people as possible how we, together with our international family of experts, can truly work together, navigating the choppy, unpredictable waters of crises as we go.

Since its launch in 2004, the Crisis Response Journal has been a thought leadership and information hub that deals with all aspects of human-caused and natural disasters, mitigation, risk, resilience, business continuity and security. CRJ’s fundamental ethos has always been to stand back and analyse the whole resilience cycle, joining up the dots between disciplines, frontline practitioners, analysts, corporate and governmental organisations, researchers and academia.

We continue to be the platform for sharing best practice across all aspects of crisis and disaster management and, with the support of our authors who provide our excellent content, we have become internationally renowned for producing issue after issue of great content. For over 15 years the CRJ has influenced thought among emergency professionals and will continue to do so in many years to come.

For the past six months we have been reflecting on all of our activities, asking ourselves: do they truly support our mission, and, crucially, do we provide what people want? Every organisation should to do this now and again and the results we found have helped us transform what we offer for organisations, while continuing to provide content that will give our readers information that is impartial, relevant, current and thought provoking. In a world where fake news (as covered in 13:2 and many other editions of CRJ) is a buzz phrase, we are confident that our journal tells the story, free from hidden agendas and political point scoring.

The results from our activity review have shown that companies no longer simply want, or need, traditional forms of advertising and instead, prefer a more subtle way of maximising international reach in the crisis and emergency field. The CRJ team has a collective network of crisis professionals that allows us to draw expertise and provide introductions across the globe. This is a truly valuable by-product of our collective lifetimes of professional engagement and networking. Add to this the extended networks, and we all have access to a world of connections.

Our networks include our global readership and partner networks comprising: Senior officers and strategists
from national and local governments; emergency services; military; civil defence hospitals and medical facilities; emergency planners; critical infrastructure security; non- governmental and humanitarian organisations; researchers, academia, educational and training institutions;the private sector; and those involved in planning and running major events.

 

 

A true force multiplier

What we confirmed during our review is that businesses and organisations see real benefit from specific activities that act as a ‘force multiplier’ for what they are already doing. Rather than reinventing the wheel or underestimating the specialist knowledge people have in their own organisation, we identified that, through a specific needs assessment, we could design and deliver an impactful partnership product spanning 12 months initially.

Becoming a Key Network Partner with CRJ provides an active element of our partners’ global business development and marketing strategy – entering into a working partnership with CRJ is more than just an advertising deal, it is a symbiotic, long-term relationship; if our partners flourish, so do we.

A major factor in the different levels of partnership is that we work to support our partners’ network growth, especially in areas where they are finding challenges. Our partners come in many different sizes of organisation and their needs will differ vastly – the bespoke nature of what we can do is therefore very attractive.

The CRJ Key Network Partnership provides intelligent marketing and awareness, thought leadership, market influencing and network exposure. We have created a tiered partnership that allows people to choose the package to suit their needs. In line with the command structure levels, we have Bronze, Silver, Gold and Platinum options.

These options all include us highlighting the capabilities and range of our partners’ products and initiatives to our international audience across all relevant sectors. We do this through a combination of editorial and advertising coverage, social media exposure and bespoke circulation that is specifically targeted at the relevant decision-makers and personnel.

We will also provide direct introductions, electronically, in person and through our bespoke networking events. As influential leaders in our field, we expose our network partners to opportunities that raise the profile of their products and services at international events. If the CRJ team is at an event, our partners are too.

This is no hollow offer – in the past year we have been active participants in numerous events - judging, speaking, sourcing speakers and chairing sessions. These include: Milipol Paris/Doha/ Singapore – workshop chair and speaker identificatio; UK Security Expo 2017 – workshop chair; ISNR Abu Dhabi 2018 –speaking and judging their Innovation Awards and chairing the Innovation Awards Ceremony; SNSR 2018 Saudi Arabia –speakers and Innovation Award judging; EENA Conference 2018 – Masterclass chair; Travel Risk Conference, London 2018 – speaker; InterDrone 2018 (Las Vegas) – workshop chair; International Security Expo & International Crisis Response Expo 2018 – advisory council membership and event speaking roles; and UK Counter Terror Expo & Ambition Expo – workshop organisers.

We are also media partners at most major conferences relating to security and crisis management including: International Aid & Trade; Australia and New Zealand Search & Rescue Conference; and Aidex, to name just a few.

Having mentioned all the new options however, traditional advertising is also available – we work with you in the way that you require, leading to tangible results.

all the offerings and opportunities outlined in this article are just the start – we are always keen to try new ideas and creative, intelligent ways of getting our partners’ messages across, so if there are any further ways we can help, we are happy to do so. Full information is available at www.crisis-response.com/partnership or This email address is being protected from spambots. You need JavaScript enabled to view it. .

 

Additional information