Case Study: CT Dubai

Sport Business News

Creative Technology (CT) is one of the world's leading suppliers of audiovisual and event management services. Since its inception over 20 years ago, CT has evolved to operate from locations in Europe, the US, Asia–Pacific and the Middle East providing the highest quality AV, staging, multimedia and video display services worldwide.

With an established reputation for being market leaders in product innovation and customer services, the team includes many of the industry's best project managers, engineers and operators with cumulative experience running into hundreds of years. As suppliers to some of the world's most exciting sports events such as Olympic Games Ceremonies, Wimbledon, Tour de France and the Euro Asian Games, CT is well placed to support events of any size, in any location. As part of its continued organic evolution, CT opened its Middle East operation in Dubai in February 2007. Positioned in one of the fastest growing regions in the world, CT Dubai specialises in the organisation and delivery of the video element to a project. With Abu Dhabi's role as the cultural capital of the UAE constantly growing, alongside the number and variety of artistic, cultural and high profile sporting events being offered throughout the Emirates region, CT Dubai is rapidly expanding its portfolio to encompass a growing number of visual display events and projects. The project management team at CT Dubai has a wealth of knowledge and experience stemming from years of understanding of the audiovisual and events industry and complemented with an appreciation and perception of the region. Benefiting directly from support from the London operation, the team can advise, implement and deliver the most effective solution for the project and the customer. With a vast stock of industry standard equipment in–house and the backing of the CT worldwide operation, CT Dubai is able to handle any size of event within the live event sector, delivered with a seamless level of support from the team. With the current economic climate proving difficult for many in recent times, CT's consistent approach to providing assured and quality services within the special events sector has ensured business operations have thrived. As Dave Crump, CT's managing director remarked: " Despite the live events industry facing many challenges over the past 18 months, CT has continued to see rapid development in the sports and entertainment sectors of our market, particularly those staged in the UAE. Our constant evaluation of global market trends, coupled with investment in new products to form a unique family of high performance LED systems, allows us to meet anticipated demand across all market sectors in the coming years. " CT Dubai has been involved in some of the most high profile and internationally respected projects in over the past few years. Recent sporting projects include the PGA European Cup, known as the Race to Dubai, the Formula One Bahrain Grand Prix and the Dubai World Cup held at Meydan that also featured Sting, Elton John and Santana concerts as part of the opening ceremony. The Laureus Awards ceremony in Abu Dhabi, the first Doha Tribeca Film Festival in Qatar and the inaugural F1 Abu Dhabi GP Yasalam concerts have also been the recipients of CT's services, whilst corporate events such as Qatarlum and Qatargas launches in Doha, the Carnegie Mellon University opening, the Qatar Science and Technology Park launch and the Ras Laffan Gas Refinery Inauguration are also featured as part of CT Dubai's project portfolio. While being able to provide equipment and crew to special events projects, CT can also handle all logistics and support services such as freight, accommodation and local labour. As full turnkey solutions are becoming an increasingly commonplace requirement, particularly on larger projects in the more challenging areas of the globe, CT's long term experience and knowledge of management and planning of special events allow major projects to be handled seamlessly. Combined with CT Dubai's understanding and respect of the demands of the environment, the weather and cultural diversification, this makes for an essential detail for the co–ordination and management of successful special events held in the UAE. The growth and geographical expansion of CT has enabled the company to reach successfully into the previously unknown territory of the Middle East in the live events and entertainment industries. As a group, CT has always had the advantage of a global reputation for unparalleled levels of customer service resulting from innovative application of the latest technology alongside the very best technical and operational personnel and this, in itself, has stood CT's Middle Eastern enterprise in good stead. Now, however, CT Dubai has found its own complementary and individual reputation as a first class supplier of audiovisual services to the special events business sector grows further in stature with every successful project undertaken. Contact details:Dave CrumpCreative Technology Londondcrump@ctlondon. com+44 (0)1293 582000

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