Case Study: NYC MICE

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MEI takes a look what New York City has to offer organisers of conventions and exhibitions.

Located on a large natural harbour on the Atlantic coast of the north–eastern US, New York City consists of five boroughs: The Bronx, Brooklyn, Manhattan, Queens and Staten Island. The city's 2008 estimated population exceeded 8. 3m, and with a land area of 305 square miles, New York City is the most densely populated major city in the US. The New York metropolitan area's population is also the nation's largest, estimated at 19. 1m people over 6, 720 square miles. New York was founded as a commercial trading post by the Dutch in 1624. The settlement was called New Amsterdam until 1664 when the colony came under English control. New York served as the capital of the US from 1785 until 1790. It has been the US' largest city since 1790. Aside from being one of the most iconic cities in the world, New York is also a major hub of sporting teams, events and venues. The city is highly influential in terms of worldwide commerce, finance, culture, fashion and entertainment and is the home of the United Nations headquarters. During the day, visitors can enjoy New York's internationally–known cultural institutions including over 100 museums, like The Metropolitan Museum of Art and the Museum of Modern Art, or take a quiet walk along the Hudson River or a boat trip to Ellis Island. New York was the second most visited city in 2008 with almost 11m arrivals, up 23% on 2007. Thanks to its proximity and historic links, it is the number one destination for Western Europeans to the US. With the depreciation of the US dollar, many leisure visitors took advantage of inexpensive shopping and dining. The city is also the home to more headquarters of Fortune 500 companies than any other city in the US. However, the Lehman collapse had a direct impact on business arrivals. New York has over 80, 000 hotel rooms available in the five boroughs and is therefore uniquely suited to host large scale events. " According to Hotels. com's Hotel Price Index, a hotel room in New York cost an average of £149 per night across all categories in 2009 compared with £162 per night in 2008. In the World's Favourite Landmark Survey conducted by Hotels. com in 2009 two New York landmarks filled the top five and six positions–the Empire State Building and Statue of Liberty, each sharing 7% of traveller's votes. With diverse neighbourhoods citywide and a different experience waiting around every corner, New York City offers up a feeling of energy, excitement and value that is unmatched. According to Christopher Heywood, vice president, travel & tourism public relations, NYC & Company, booking a convention, meeting or trade show in New York City means organisers can expect higher–than–usual attendance numbers, better business end results, a greater number of airline and flight choices, lower on–site transportation costs, more fun for delegates at the end of their workday, and a diversely exciting destination that impresses everyone. "Greener, safer, more cost–effective and as popular as ever, New York City is a great choice for your convention, conference or meeting, " he said. New York remains the US' biggest draw for people who want to take care of business and then enjoy themselves at the end of the day. "Our diverse choices of hotels and venues ensure the best options to benefit your style and budget, while our transportation, accessibility and walkability make us less expensive and easier for attendees to get here and get around. And the professional, seasoned NYC & Company team is expert at helping you plan every detail. We even greet you and your delegates at the event, " continued Heywood. "From our wide range of meeting venues to our wide range of accommodations, from our restaurants serving cuisines from around the world to our world–famous attractions, and from our great shopping to our lively street life and unmistakable energy, there is plenty about the NYC experience that attendees will rave about. "Here are a few of the many reasons why NYC & Company believes organisers should book their convention, meeting or trade show in New York. A Draw for Business and Pleasure Conventions, conferences, meetings and trade shows attract more attendees when held in New York City:Members, clients or delegates are more likely to attend a meeting because NYC is the professional capital of the world. They can make important contacts and take care of the business that just can't be done anywhere else. Visitors welcome the chance to attend NYC events, because no matter the season, they can extend their stay to share the fun with their partners and families. More Value for the Dollar: The City accommodates meetings to satisfy a wide range of styles and budgets with a vast selection of venues throughout the five boroughs. In all five boroughs, our hotels and event venues include great restaurants, culture, attractions and nearby shopping–often within walking distance and in all budget ranges. Delegates can attend meetings and stay in any borough and still have time to sightsee and travel about the City via our safe, inexpensive and reliable transportation system. Options include metered taxicabs and public subways, buses and ferries that are available 24 hours, seven days a week. And, of course, NYC is a great walking city. So much is within easy distance. NYC is Easily Accessible:Our three main airports are served by every major carrier. We're an international hub, so we have more direct flights from numerous US cities, many more flights to choose from and more competitive fares. Visitors along the Northeast corridor can take Amtrak, local commuter rails or their own vehicles into the heart of New York City. We Help You Plan a Great Event: NYC & Company's Sales and Service teams are an extension of your office and make NYC planning manageable. Our Sales team qualifies your request, saving you time and making sure the responses you receive meet your requirements. We assist with site inspections, bid books, presentations and collecting materials. No matter the size of your meeting, we do it all for you–quickly and personably. Once your meeting is confirmed, our team connects you to our 1, 900–plus members. They'll help you plan dynamic dinners, exciting spouse tours and other activities–and fit your budget. We help build attendance by assembling content that highlights your event as well as our seasonal NYC activities, and we send e–blasts on your behalf to the audience of your choosing. We welcome you and your attendees at your meeting to ensure you feel at ease here. Our staff in New York City as well as our local representatives elsewhere in the United States and overseas are always available to answer your questions. Contact details:NYC & Company810 Seventh Ave New York, NY 10019Tel: + 1 212 484 5458 Fax: + 1 212 246 6310 URL: www. nycgo. com

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