Major Sporting Event Committee successfully launched

Sport Business News

The Major Sporting Events Committee was launched on 26 January 2011 in London.The new group was formed by The Brazilian Chamber of Commerce in partnership with Major Events International (MEI).

The aim is provide clear communication about the commercial opportunities presented by hosting iconic events such as FIFA World Cup series and Olympics, and a framework of support to help members of the Chamber establish a stronger business presence in Brazil and greater collaboration in UK. The launch was a great success, bolstered by the presence and support of some of the industries most well respected and high profile speakers. In attendance was Paul Deighton, CEO of London 2012, who stated that he was " delighted to support this initiative, especially as it involves a country that has won both the World Cup and the Olympic Games" . Further support was given by John Armitt, CEO of the Olympic Delivery Authority, who assured delegates that the Olympic organisations from London 2012 will be happy to share with Brazil the knowledge and lessons learnt about the games being held in the UK in 2012. The wealth of support show towards the Committee was welcomed by Roberto Jaguaribe, Brazilian Ambassador in London, who offered his appreciation, commenting: We are extremely grateful by the way all British Olympic authorities have been cooperating with us. Dennis Mills, CEO of Major Events International (MEI) and chairman of the Major Sporting Event Committee introduced the key objectives of the new group, highlighting the development of a business and knowledge sharing framework that will generate a greater collaboration between organisations from the two countries. Mills went on to explain the potential for businesses investing in Brazil, detailing that: " . . . the size of the market and the scale of opportunity cannot be ignored. The Committee will help UK and Brazilian businesses to get to know this market. The new Committee is formed of nine key organisations that are members of the Brazilian Chamber of Commerce and have strong connections in both countries. They are:Major Events International (Chair); Berwin Leighton Paisner LLP; Brazilian National Development Bank (BNDES); Bradesco Securities; Embratur; KPMG; Noerr LLP and TAM Airline. The Committee are to hold at least five themed events per year organised by the members. They will focus on sharing experiences and opportunities relating to Major Sporting Events in Brazil and the UK. The first event will be held on the 6 April 2011, for more information about this event or the committee please contact MEI.

Additional information