Edinburgh measures legacy

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The impact the Edinburgh Festivals have on the city of Edinburgh and on Scotland as a whole will be measured in 2010 as part of a groundbreaking research project that commenced with the start of the Edinburgh International Science Festival on 3 April 2010.

The project, which will measure the impact of all 12 Edinburgh Festivals, will encompass economic gains as well as media profile, social and cultural benefits and environmental outcomes to produce a valuable report on one of the biggest festival programmes in the world. Susan Rice, chair of the Festivals Forum, spoke of the pivotal role the research will play in the development and long term future of Edinburgh's Festivals: "Edinburgh's Festivals are a cultural phenomenon, celebrated globally and treasured locally. What may not be so apparent is the economic and wider social value that the Festivals bring, not just to Edinburgh, but to Scotland as well. This research seeks to quantify that value and, as such, will add enormously to our appreciation of the Festivals. " The work has been commissioned by six Scottish partners: EventScotland, the national events agency, , City of Edinburgh Council, Scottish Arts Council, Festivals Edinburgh, Scottish Enterprise and the Scottish Government. Edinburgh is known as the world's Festival City, a reputation which has grown out of millions of column inches of global press coverage, millions of performers, actors and appearances and millions of tourists and visitors experiencing the city's festivals firsthand over the years. This piece of research, the first of its kind in the history of the Edinburgh Festivals, will look at all these millions and the impact they have on the city of Edinburgh and on Scotland as a nation. The research will also produce an assessment framework that will allow the festivals to evaluate their ongoing impact in a meaningful and valuable way to ensure the ongoing success of this iconic Edinburgh institution. Paul Bush OBE, chief operating officer at EventScotland, the national events agency and one of the partners involved in the research, said: "Measurement in the events industry is tremendously challenging and yet it is absolutely vital to the ongoing success of events in Scotland. The Edinburgh Festivals are, collectively, one of our biggest assets, attracting massive audiences year on year. In 2010, we will start to gain a clearer understanding of just how great an asset the Festivals are to Scotland which will, in turn, help us determine the best ways to ensure they flourish for many years to come. "Potentially one of the most groundbreaking areas of work will be the measurement of the social impacts of the Festival events, both individually and together. This will be an incredibly complex area to explore and one that will potentially shape Scotland's future relationship with the Edinburgh Festivals. This research will, essentially, give us the most comprehensive analysis of the Festivals we have ever had; it's a hugely exciting piece of work. "Edinburgh's Festivals are made up of the Edinburgh International Science Festival, Bank of Scotland Imaginate Festival, Edinburgh International Film Festival, Edinburgh Jazz and Blues Festival, Edinburgh Art Festival, Edinburgh Mela Festival, Edinburgh Festival Fringe, Edinburgh Military Tattoo, Edinburgh International Festival, Edinburgh International Book Festival, International Storytelling Festival and Edinburgh's Hogmanay. Research will be undertaken jointly by BOP Consulting, one of the UK's leading consultancies on public policy for culture and the creative economy, and GHK Consulting, one of the foremost evaluation companies in the UK and Europe. For further information on the Edinburgh Festivals research project please contact: Sharon. mckinley@eventscotland. org

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