LOCOG announces 'wrap' offer

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The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is inviting the private sector to supply the fabric 'wrap' around the London 2012 Olympic Stadium at Games time.

Following the UK government's Comprehensive Spending Review in 2010, the provision of the Olympic Stadium wrap was removed from the Olympic Delivery Authority's budget and scope. LOCOG is now seeking expressions of interest from the private sector to supply the wrap, and is looking to explore possible sponsorship opportunities in return for sector exclusive marketing rights as part of the procurement process. The 80, 000–seat Olympic Stadium will be one of the most iconic images of the London 2012 Olympic and Paralympic Games. It will host the Athletics competition and the Opening and Closing Ceremonies, and be watched by a global audience of around four billion people. As LOCOG's commercial sponsorship programme draws to a close, this is one of the last high–profile opportunities for a corporate sponsor to gain an association with the London 2012 Games. IOC guidelines do not allow branding in venues, so the wrap will not display sponsor logos at Games time. The opportunity to tender for the Stadium wrap was published on the London 2012 business opportunities website, CompeteFor, on 7 February 2011, with a deadline for expressions of interest by 18 February 2011. LOCOG CEO Paul Deighton commented: " We have had significant interest in supplying the stadium 'wrap' from the private sector, so now is the time to start a formal tender process. There are some exciting ideas around, and we are running a process that is fair to those organisations that have expressed an interest. " As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners – adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty one domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, GSK, Gymnova, Heineken, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, Next, The Nielsen Company, Populous, Technogym, Ticketmaster and Trident. There is one domestic Tier One Paralympic Games Partner – Sainsburys and one domestic Tier Three Supplier and Provider – Otto Bock. The Worldwide Olympic Partners signed up for London 2012 are Coca–Cola, Acer, Atos Origin, Dow Chemical Company, GE, McDonalds, Omega, Panasonic, Procter and Gamble, Samsung and Visa. At the time of writing, West Ham had been announced as the preferred bidder to take over the Olympic Stadium after the Olympic Games.

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