Rio announces brand contenders

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The Rio 2016 Olympic Games Organising Committee has started the final phase of the process that will chose the company responsible to create the first edition of the South American Olympic Games brand. On 23 June 2010, representatives for the eight shortlisted companies participated in a technical briefing and received guidance on content and ways of presenting their creative proposals. The winner will be unveiled in September 2010.

After going through the three phases and leaving behind 130 competitors, the companies Brainbox Design (PR), Dupla Design (RJ), Future Brand (SP), Gad Design (SP), Soter Design (RJ), Studio Lúmen (PR), Tátil Design (RJ) and Vinte Zero Um (RJ) now have until 4 August 2010 to present their proposals for a logo. To inspire the finalists, Beijing 2008 bronze medallist, sailor Isabel Swan talked about her experience as an Olympic athlete. Brad Copeland, graphic designer and International Olympic Committee consultant for the Games visual identity, explained the creative steps of the Olympic brand. Theodora Mantzaris then presented a case study on the Athens 2004 Games Brand Programme, of which she had been design director. After the talks, Beth Lula, Rio 2016 Committee brand manager, presented the Rio 2016 Games concept and the briefing with technical specifications of the material that has to be presented by the companies. "It was a difficult job to appoint the eight finalists, since the level of the companies registered was excellent, " she said. "We will have a brand of much success, which will make history in the Olympic Movement and in the Brazilian design. During the technical briefing, we pointed out that the brand has to reflect the local culture, but at the same time having global range; has to be aligned to the Olympic values, and avoid stereotypes and be inspiring for different audiences. Besides, it has to reflect the concepts of passion and transformation of the Rio 2016 project. "The process for selecting the responsible company for creating the Rio 2016 brand started in April 2010, when 139 companies registered to participate in the initial briefing. The winning company will receive R$40, 000 for the brand creation and will sign a six month contract with the Rio 2016 Committee.

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