2014 logo criticised

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The 2014 FIFA World Cup tournament's official logo was launched at a ceremony held in Johannesburg, South Africa on 8 July 2010, but has failed to impress critics.

Prior to the emblem's unveiling, 500 guests, including international media, were treated to a small taste of what they can expect from the first FIFA World Cup in Brazil since 1950. Brazilian music groups Barbatuques and Bossa Cuca Nova and Grammy award–winning singer Vanessa da Mata appeared on stage in an hour–long show hosted by the Brazilian celebrity couple Fernanda Lima and Rodrigo Hilbert. FIFA and the Brazil LOC invited 25 Brazilian–based agencies to submit designs for the Official Emblem of the 2014 tournament and the task of picking the winner was awarded to a high–profile seven–strong judging panel. The panel was made up of one of the most influential figures in Brazilian architecture Oscar Niemeyer, designer Hans Donner, supermodel Gisele Bundchen, author Paulo Coelho, singer Ivete Sangalo as well as Ricardo Teixeira and FIFA Secretary General JÉräme Valcke. The winning design was 'Inspiration', created by Brazilian agency Africa. The design stems from an iconic photograph of three victorious hands together raising the world's most famous trophy. As well as depicting the humanitarian notion of hands interlinking, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country. FIFA and the Brazil LOC invited 25 Brazilian–based agencies to submit designs for the Official Emblem of the 2014 tournament and the task of picking the winner was awarded to a high–profile seven–strong judging panel consisting of Brazilian Football Confederation chairman Ricardo Teixeira, FIFA executive secretary JÉräme Valcke, supermodel Gisele Bündchen, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner. Brazilian graphics designer Alexandre Wollner however has criticised the design, suggesting it resembles a hand covering a face in shame, and the process through which it was chosen, having a jury that excluded professional graphics designers. The next major milestone on the road to the 2014 FIFA World Cup will be the preliminary draw to be conducted in Brazil in July 2011. Meanwhile, preparations for the 2014 FIFA World Cup are said to be back on track just two months after FIFA publicly criticised organisers for missing deadlines, Brazil's top football official has said. " There are no problems, " Brazil soccer federation president Ricardo Teixeira said at the logo unveiling ceremony.

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