TV Globo award

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An awards ceremony at broadcasting trade show IBC is set to see a special honour go to TV Globo of Brazil for a unique project which transformed the thinking of the nation's politicians.

Whilst scientific opinion grew ever more alarmed at the escalating levels of pollution in the River Tiete flowing through Sao Paulo, politicians refused to tackle the issues. TV Globo developed a project called Flutuador – literally " floating device" . The device, which contained pollution measurement instruments, cameras, microphones, a GPS locator and transmission equipment, floated 560km down the river in 31 days. TV Globo created more than 150 broadcast news stories in this period, highlighting the environmental disaster, and as a direct result politicians were forced to switch their viewpoint, address the issue seriously and tackle the challenge of cleaning up the Tiete. Fernando Gueiros, operations manager at TV Globo, said " the Flutuador project was especially challenging as it involved 17 different TV Globo areas to be co–ordinated. In a combined effort, each area had an important contribution to this unique reality news proposition. The successful editorial and technical achievement was only made possible due to the true spirit where 'operation' becomes 'co–operation'. " " This is an inspiring example of a broadcaster being proactive in a critical issue, and using technology to change people's minds, " said Michael Lumley, chairman of the IBC Innovation Awards jury. " The impact of the Flutuador project was dramatic, and it is right that IBC should recognise its achievements with a special award. " Flutuador was developed by IPT (the Brazilian Institute of Technological Research, navy division), PoliControl and Dan Robson, together with the R & D team from TV Globo's engineering department and its news operation team. IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. In 2009, the show attracted more than 45, 000 attendees from 140 countries around the world, exhibiting more than 1, 300 of the world's key technology suppliers and showcasing a debate–leading conference that, among other vital sessions, brought together the ASC and the BSC digital camera tests and offered pioneering insight into the latest developments in stereoscopic 3D.

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