Rio 2016 logo unveiled

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The Organising Committee for the Rio 2016 Games unveiled its Olympic Games logo on New Year's Eve 2010 at an event held on the famous Copacabana beach.

International Olympic Committee president Jacques Rogge, Rio 2016 Organising Committee president Carlos Arthur Nuzman, Brazil's minister of sport Orlando Silva and Rio mayor Eduardo Paes were present for the launch of the logo, which was designed by the agency TÃítil, based in Rio de Janeiro. The unveiling was also attended by millions of spectators who were on the beach to enjoy the annual end–of–year fireworks. TÃítil won the right to design the logo after a tough selection process that initially involved 139 bidding agencies. These were eventually whittled down to just eight agencies (four from Rio de Janeiro, two from Sáo Paulo and two from Curitiba), who had their creative designs evaluated closely on the basis of brand originality, creativity and applicability. The Rio 2016 Games brand communicates passion and transformation. The passion cariocas and Brazilians, in general, have for sport and celebration. And the transformation the Games are already bringing to Rio and Brazil, said Nuzman, underlining that the brand was designed as a sculpture, which also allows it to be displayed in three dimensions (3D). The Rio 2016 Games brand was displayed to the public on four big screens set up on the sands of Copacabana Beach: a giant 154m▓ LED screen, and three inflatable ones, arranged along the shoreline. The public reacted immediately with a huge round of applause. Messages of praise and encouragement were sent from mobile phones through a popular social media platform with the hashtag #Rio2016, and shown on the big screen. From a platform, strategically positioned in front of the LED screen, the president of the International Olympic Committee Jacques Rogge, the chair of the IOCs Coordination Commission for the Rio 2016 Games Nawal El Moutawakel, the IOC's director for the Olympic Games Gilbert Felli, Rio mayor Eduardo Paes and Rio 2016 president Carlos Arthur Nuzman all watched the unveiling. After the launch ceremony on the beach, the authorities in attendance experienced the first ever 3D performance of the Rio 2016 emblem, as a living sculpture of light and movement inside a specially designed theatre in the Copacabana Palace Hotel. The 3D experience is part of the volumetric concept of the brand, which is presented as a hug. Some animations and videos have been especially produced to give the audience a hospitable feeling when enjoying the 3D experience. Following the unveiling Rogge commented: I would like to congratulate the Rio team for their choice of design for the Rio 2016 emblem, which I find very innovative and creative. It truly reflects Rio and Brazils vision for these Games, Brazilians passion for sport, and the coming together of different cultures around one project – the Olympic Games. He continued: Tonight, we saw Rio at its most passionate with millions of people gathered on Copacabana beach. This is a taste of the atmosphere that Im sure athletes and spectators can expect in 2016 and a feeling that Im sure the new symbol will help communicate far and wide. I think that all of Brazil should be proud of their new emblem and I for one look forward to seeing it become a key part of Brazil and Rios Olympic story. El Moutawakel added: The choice of an emblem for a host city is a crucial decision because it sets the tone and becomes the face of those Games forever. I would therefore like to congratulate Rio 2016 on their selection because I believe that they have been able to perfectly capture their vision, and the emotion of Rio and Brazil, in their new logo. I have no doubt that it will become one of the worlds most recognisable brands over the coming few years and that it will help spread Rios message of passion and transformation across the planet. Music and sport joined for brand unveilingThe brand unveiling celebration started at 10 pm (Brasália time), when singer Daniela Mercury interrupted her New Years Eve celebration show on the main stage and invited Olympic medalist Maureen Maggi and Youth Olympic Games medalist Caio CÉzar Fernandes – both long jump (athletics) stars – to represent the future and the present of sport. Other young athletes were also welcomed on stage in a moment that brought together various sporting generations. Three videos were then shown with the first video taking the crowd back to 2 October 2009, when Rio was elected as the host city of the 2016 Olympic Games. This was followed by a film presenting Caio CÉzar Fernandes, and, finally, a high impact clip that was used to unveil the new emblem to the expectant audience. The New Years Eve revelers on Copacabana Beach were also able to get in on the act, as three large 1, 200m▓ flags displaying the new brand were then unfolded over the crowd, recalling the celebrations following Rios election as host city.

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