NEC targets Brazil

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Japanese IT and network technologies giant NEC Corporation has signed a co–operation agreement with Arena Pernambuco Consortium, the group behind the massive 'City of the Cup' development in the north–eastern coastal city of Recife, to implant a range of technologies throughout the new stadium complex, turning the facility into a 'Smart City'.

NEC Corporation had previously announced the strengthening of its strategic operations in the region by launching its new headquarters for Latin America in April 2011. This decision formed part of an overall strategy of regionalisation, which covers five main geographic areas outside of Japan; Asia–Pacific, China, EMEA(Europe –Middle East–Africa), North America and Latin America. This initiative [to open regional offices] contains two main focuses. The first is to be closer to the market, facilitating decision–making according to the needs of each region. The second is to maximise synergies between Latin American countries through exchanging market experiences and information, increasing productivity and optimising results, said Toshiyuki Mineno, senior vice president responsible for international business, NEC Corporation. NEC Latin America S. A. , the new regional headquarters, is located in Sao Paulo, Brazil. Tadashi Ugajin, who served as vice president of international operations since 2009 and was the main architect of NECs regionalisation, becomes CEO. Moreover, Carlos Martinangeli, current CEO of NEC Argentina, becomes COO of NEC Latin America while maintaining his position with NEC Argentina. " We selected Brazil to host our regional headquarters as it represents the regions largest market and it is an emerging global power, " said Mineno. On their part, the national operations in Argentina, Brazil, Mexico, Colombia and Chile will continue under the direction of their current leaders. " NEC will increase the intensity of its interactions within Latin America and improve the quality of regional services. This will be accomplished through mutual exchanges that follow our successful model in other locations where this regionalisation strategy was implemented, " continued Mineno. Latin America is forecasted to go through a phase of strong infrastructure investment where embedded electronics become increasingly important. Mobility, broadband, energy and sustainability are the most critical concepts. NECs primary business focuses in Latin America will include: advanced technologies and new business models in cloud computing, technology and solutions for stadiums and arenas, projects for urban mobility, integrated security, traceability; ICT infrastructure for businesses, governments and carriers, especially in OSS applications and Femtocell; LTE; applications and solutions for Digital TV; smart energy concepts and others. " NEC, through its technologies based on these models, will make important contributions to these large scale projects through local development, customisation and support that is close to the customer and their unique needs, " said Tadashi Ugajin. NEC Latin America will contribute to both the Telecommunications and Information Technology in Latin America, as well as the social development of the region. We anticipate meeting the highest demands of the Latin American market and to being a partner in projects for enterprises, government and society alike. The World Cup and the Olympic Games will place Brazil in the global spotlight and deliver a wide range of benefits to the country. NEC aims to work tirelessly to contribute to such pivotal events in the Latin American market, concluded Ugajin.

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