Boris welcomes Rio

Sport Business News

As Rio de Janeiro prepares to stage the 2016 Olympic and Paralympic Games, the mayor of London, Boris Johnson, on 22 September 2011 welcomed its state governor, Sergio Gabral, to City Hall in London to offer his support and advice to the next host city.

Governor Cabrai was heading up a delegation to develop trade links and attract overseas investment into the Brazilian state as well as learning lessons from London, a host city that is on budget and on schedule to deliver the next Olympic and Paralympic Games. The delegation was due to visit the Olympic Park and Somerset House which will be the base (Casa Brazil) from which Brazil will promote itself to the world during London 2012. Officers from the Mayor's London 2012 team have been collaborating with their counterparts in Brazil since the city won its bid to host the 2016 games in 2009. In particular, the mayor's team have been offering advice on how the Brazilian authorities could light or dress Waterloo Bridge, next to Somerset house, to become the gateway to their official 2012 games residence and international promotional base next year. The mayor of London, Boris Johnson, said: It is great to welcome our Brazilian colleagues who have the honour of staging the Summer Games in five years time. By having such early dialogue we can help Rio de Janeiro and Brazil lay the foundations to ensure, like London, they can start seeing real 2016 legacy benefits delivered well ahead of the first starting gun being fired. We also want to help Rio and Brazil get the most out of promoting their city and country to the world during their time here for the London Games when the focus of the world will be on this famous capital. With Brazilians forming a significant part of London's large Latin American community, the capital has strong cultural ties with the South American country. This is illustrated in exuberant style by the annual Carnival de Pueblo, which attracts large crowds to south London. London also hosted the enormously successful Festival Brazil in 2010, a four month celebration of arts and culture at the Southbank, whilst the organisers of Notting Hill Carnival have been in talks with officials from Brazil about possible links with Rio Carnival in 2012.

Additional information