Rio 2016 ceremonies appointment made

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Rio 2016 has appointed the consortium Cerimonias Cariocas 2016 as the executive production company for live ceremonies and major events at the Rio 2016 Games. The consortium is formed by the Italian event, advertising and TV holding Film Master Group and Brazilian large event producers SRCOM.

The decision was the result of a comprehensive international selection process of more than five months undertaken by the Organising Committee. The creative aspects were excluded from this process and will be the object of a future selection phase, restricted to Brazilian talent. With operating centers in Milan, Rome, Madrid and Dubai and international partnerships fostered over more than 30 years of experience, the holding Film Master Group was responsible for the Opening and Closing Ceremonies of the Turin 2006 Winter Olympic and Paralympic Games. It is seen as one of the worlds leading experts in the staging of top level performances and ceremonies, having produced large scale, high profile events in Europe, the Middle East and Africa. The Rio 2016 Organising Committee president, Carlos Arthur Nuzman, said: This appointment brings together the Brazilian talent in event production and the international experience in the organisation of Olympic Games ceremonies. The synergy demonstrated by the two companies that form the consortium guarantees a perfect understanding of the essence of the Rio 2016 Games and a legacy to the local marketplace as this partnership will ensure a knowledge transfer to all Brazilian professionals involved. Major events yet in 2012The consortium CerimÃ'nias Cariocas 2016 was selected for having presented the highest average score proposal combining all the selection process criteria outlined in the regulations, such as prior experience, suggested approach to the Rio 2016 Games live ceremonies and major events and to the executive management, planning and control methodology, synergy between consortium companies, proposed staff structure, continuity and risk management, and financial aspects. The first presentations to be produced by the Organising Committee are shows during the Closing Ceremonies of the London 2012 Olympic Games and Paralympic Games, in just under a year, when the Olympic and Paralympic Flags will be handed over to the mayor of Rio. Another large project in which the executive production company will take part are the Opening and Closing Ceremonies of the Rio 2016 Olympic and Paralympic Games. The consortium Cerimonias Cariocas Rio 2016 will also take part in audience involvement programmes with the purpose of creating high spectator engagement. These will be developed jointly with the International Federations, along the period of four years preceding the Rio 2016 Olympic and Paralympic Games. The consortium will also involve and supervise other production companies, in a process that will multiply Olympic mega event expertise throughout the Brazilian market. Among these events, the highlights are the Live Sites in Brazil and at 15 international locations in 2016, the Tour of the Olympic and Paralympic Flags, the Olympic and Paralympic Torch Relay, the Medal Ceremonies, the Reception of the Delegations at the Olympic and Paralympic Villages and the Sports Presentations during the Rio 2016 Games.

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