Rio to hit the shops

Sport Business News

A megastore on Copacabana Beach as well as over 150 official shops are set to be launched as Rio builds up to the Olympic Games in 2016.

Rio 2016 has estimated the sale of official products for the Olympic and Paralympic Games will generate $750m for local businesses, as it launched its Games Licensing Programme in February 2012. A total of 150 companies from several sectors interested in becoming licensees for manufacturing and selling official products of the Games, attended a launch event at the citys Modern Art Museum. The Olympic and Paralympic Games have the worlds most recognised brands, said Carlos Arthur Nuzman, Rio 2016 president. We are offering a unique opportunity for companies to associate themselves with these brands and eventually have their products displayed at the Olympic Museum in Lausanne, Switzerland, as relics of the Games. Also, licensed products are yet another way to enable all Brazilians to take part in the event. Rio 2016 aims to reach a total of 60 licensed companies, 12, 000 products developed and 6, 000 points of sale. Between 2014 and 2016 over 150 official shops will be opened in places such as airports, shopping centre kiosks, hotels, the Olympic and Paralympic Village and every venue for the Games. Approximately 80% of the shops will be in Rio de Janeiro and the others will be located in key cities around the country. Sylmara Multini, head of licensing, retail and concessions for Rio 2016, added: Our planning aims to enable all segments of the market to associate themselves with the Games. Our products will range from luxury to the most affordable ones. The launches will be timed to make the Games brand value reach its peak in 2016.

Additional information