Brazil deadlines loom

Sport Business News

Two big deadlines are looming for organisers of the 2014 Brazil FIFA World Cup, making the next few months a critical period with serious repercussions for the rest of 2010 if things are not dealt with adequately.

First, there is FIFA and the Local Organising Committee's (LOC) already–extended deadline of 3 May 2010 for the commencement of works on all host stadia, a date that is unlikely to be met by at least a few of the cities, most of which are still yet to move any earth whatsoever. LOC head Ricardo Teixeira, himself no stranger to a bit of rule bending, having sent a tough warning to all host cities in early March 2010, stating that they had better have very good, written explanations if the deadline is not met (seriously), and that stronger measures, such as losing their hosting rights, may be taken if things aren't looking good. Just one month later comes an even more important date, with 3 June marking the final day for Brazilian governments to enter into any kinds of agreements or contracts involving public funds until after this year's election in November; so we are talking 2011. With all but three of the host stadia publically owned and the others reliant on significant government involvement, at least during the upgrading period, the six month lock–out could easily force a range of delays given all of the projects are already behind schedule, such that any prior planning to avoid key decisions during the second half of 2010 may have already been compromised. This means either some serious work will be done over the coming months to ensure all contracts required for the first stages of work are in place by June, or some serious re–scheduling will start if the deadline is not met; what else will there be to do? About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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