England supports Rio

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With a number of countries already well positioned to be part of the preparations for the 2014 FIFA World Cup and Rio 2016 Olympics, England has sured up its involvement with the signing of an accord for the exchange of information and expertise in relation to organisation of the summer Olympic Games. The agreement also aims to ensure strong legacies for both London 2012 and Rio 2106 by increasing the flow of tourists between Brazil and England.

Upon the signing of the accord, Sandie Dawie, representative for Britain's National Tourism Agency, commented that one of its first pieces of advice is to ensure everything is planned and budgeted in stages, and that there is an efficient and prepared team in place. These measures, she explained, help deal with inevitable bad press concerning perceived delays and related issues. For the London 2012 Games, organisers have been using the '2–4–1' programme: two years preparation, four years of construction and one year of final rehearsals. In April 2010, both Germany and China also made official links with the Brazilian major events industry, the former formally signalling its intention to invest in the 2014 FIFA World Cup and pass on expertise gained from the 2006 edition, while the latter agreed to share knowledge gained through hosting Beijing 2008 and assist with key infrastructure projects. Meanwhile, planning for the Rio 2016 Olympics should step up a notch over the next few weeks with the IOC to visit the city for meetings from 16–17 May. The visit will be particularly interesting following the rise of an alternative plan for some key locations included in the official bid. The idea was first put forward by the mayor of Rio, Eduardo Paes, in October 2009, and involves the transfer of the media village, two press and television media centres and some smaller temporary competition venues from the Barra region in the south–western part of Rio, around 20km from the CBD, where the bulk of venues will be concentrated, to the Port region just out of the CBD and just a few kilometres from the famed Maracanã stadium and João Havelange Stadium, which will host the athletics competitions. Called Olympic Port, the proposal aims to take advantage of ongoing and much needed redevelopment of the port, which is quite degraded despite offering a range of important infrastructure. Following recent zoning changes in the port surrounds, there is considered to be plenty of room for such facilities, with buildings of up to 50 levels now allowed. The mayor also cited the much–lauded port redevelopment for the Barcelona Games in 1992 as an example of what they hope to do. The main questions surrounding the proposal relate to why it wasn't included in the bid in the first place and just who is set to benefit from such a major change. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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